# Sleepover Suites Because Sleepovers are a Multi-Billion Dollar Industry By Cool Hunter | Published 2006-08-09 | World Source: Trend Hunter, https://www.trendhunter.com/trends/sleepover-suites-because-sleepovers-are-a-multi-billion-dollar-industry References: [gizmag](http://www.gizmag.com/go/5966/) & [alton-towers](http://www.alton-towers.com/resort/) Did you know that children having sleepovers with their friends is a multi-billion dollar industry? So why isn't anyone capitalizing on it? That's about to change with the introduction of [Sleepover Suites](https://www.trendhunter.com/trends/airport-dimensions); special rooms that cater to everything your kids will want. "Based on research that shows British parents annually spend over a GBP1 billion on kids' parties, speciality hotel Alton Towers has created a purpose built [sleepover suite](https://www.trendhunter.com/trends/mms-fun-club) where up to six friends can hold the ultimate girls' sleepover party. Some absolute "must-haves" for the design included the ability to have very loud pop music, [make up and styling products](https://www.trendhunter.com/trends/birthdays-at-ulta) galore, movie marathons plus party food on tap. As a result the soundproofed room features the latest home entertainment systems, karaoke and dance area, theatrical style dressing tables and cleverly designed Chill-out beds which can clip together to make one big bed for gossip sessions! The Sleepover suite pilot scheme opened on July 14 and is priced from GBP300 – not surprisingly, demand is very strong." - Giz Magazine ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 93% | Activity: 80% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### What Makes This Trend Stand Out - **Sleepover Suites:** Special rooms that cater to everything your kids will want for their sleepover are becoming increasingly popular - **Kid's Party Industry:** The kid's party industry is experiencing continued growth, with companies seeking to capitalize on the multi-billion dollar industry - **Entertainment-focused Hotel Rooms:** Hotels are beginning to create entertaining and immersive rooms like Sleepover Suites to cater to a growing market of consumers seeking unique accommodations ### Sectors Adopting This - **Hospitality Industry:** The hospitality industry should take note and continue to innovate with speciality rooms to cater to a growing demand for unique and experiential stays - **Children's Entertainment Industry:** Companies catering to children's entertainment should explore creating immersive and unique experiences that appeal to children, such as sleepover party rooms - **Home Entertainment Industry:** The home entertainment industry should consider ways to improve and integrate social entertainment solutions into unique immersive hotel rooms, like Sleepover Suites ## Related on Trend Hunter - [Hypermarket Sleepover Experiences](https://www.trendhunter.com/trends/carrenight.md) - [Barbie-Themed Luxury Suites](https://www.trendhunter.com/trends/beyond-limits-barbie-dream-suite.md) - [Australian Sleep-Focused Hotels](https://www.trendhunter.com/trends/emma-sleep-hotel.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [Sleep-Focused Hotel Offerings](https://www.trendhunter.com/trends/equinox-sleep-lab.md) - [Gen Alpha Amenity Programs](https://www.trendhunter.com/trends/benjamin-royal-sonesta.md) - [Overnight Arcade Accommodations](https://www.trendhunter.com/trends/db-bb.md) - [Themed Hotel Rooms](https://www.trendhunter.com/trends/island-shangri-la.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md)