# How Drinks Impact Sleep This Sleeping with Science Talk Explores Caffeine and Alcohol By Ell Smith | Published 2021-01-15 | Keynote Trends Source: Trend Hunter, https://www.trendhunter.com/trends/sleeping-with-science References: [ted](https://www.ted.com/series/sleeping_with_science) & [sleepdiplomat](https://www.sleepdiplomat.com/) A TED Talk series titled 'Sleeping with Science' explores sleep through a scientific lens, breaking down complicated matters into bite-sized videos that help one better understand the secrets of sleep. As its name suggests, the video titled 'How [caffeine and alcohol affect your sleep](https://www.trendhunter.com/trends/caffeine-counter)' explores how external forces, and what we consume can impact our beauty rest. As a [psychoactive stimulant](https://www.trendhunter.com/trends/life-cider-x-paraxanthine), caffeine has the ability to make the drinker jittery, and full of energy. While these effects are felt after enjoying a cup, they linger throughout the day, and even into the night. Alcohol, on the other hand is problematic for sleep in at least three ways. As a sedative, many believe that alcohol can serve as a [sleep aid](https://www.trendhunter.com/trends/deepsleep-formula). This, the speaker explains, is wildly misguided as 'sedative' and 'restful sleep' are not synonymous. Image Credit: TED ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 2% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Keynote Trends](https://www.trendhunter.com/keynotetrends) > [Innovation Trends](https://www.trendhunter.com/innovationtrends) ## Key Themes ### Why This Trend Is Growing - **Sleep Optimization:** Exploring the impact of external forces on sleep quality presents opportunities for businesses to innovate and develop products/services that optimize sleep. - **Healthy Beverages:** Increased awareness of the negative impact of caffeine and alcohol on sleep quality creates an opportunity for businesses to develop and market healthier beverage alternatives. - **Sleep Technology:** As understanding of sleep improves, developing innovative sleep technology presents a disruptive opportunity to improve sleep quality and overall health. ### Industries Being Reshaped - **Beverage Industry:** The beverage industry can benefit from developing healthier alternatives to alcohol and caffeine that promote better sleep. - **Tech Industry:** The tech industry can seize the opportunity to innovate sleep technology that responds to individuals' sleep needs and improve their overall health. - **Hospitality Industry:** The hospitality industry could adapt to changes in sleep optimization trends by providing sleep-friendly options in their facilities, such as sleep-enhancing amenities. ## Related on Trend Hunter - [Science-Backed Sleep Podcasts](https://www.trendhunter.com/trends/the-rest-report.md) - [Botanical Bedtime Lattes](https://www.trendhunter.com/trends/sleeptime-superlatte.md) - [Sleep Drink Rebrands](https://www.trendhunter.com/trends/sleepy-coffee-vanilla-latte.md) - [Modern Sleep-Promoting Teas](https://www.trendhunter.com/trends/caffeinefree-tea-collection.md) - [Ready-to-Drink Sleep Teas](https://www.trendhunter.com/trends/white-peach-sleep-tea.md) - [Holistic Sleep Improvement Platforms](https://www.trendhunter.com/trends/somnapp.md) - [Caffeine Intake-Tracking Apps](https://www.trendhunter.com/trends/alyx-app.md) - [Sleep-Inspiring Seltzers](https://www.trendhunter.com/trends/happi-dreams.md) - [Sleep Hygiene Series](https://www.trendhunter.com/trends/sleep-training-for-grownups.md)