# Monster Snuggling Finetra Uses Freaky Bed Monsters to Sell Their Bedding By TrendHead | Published 2009-04-20 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sleeping-with-nightmares-brilliant-monster-ad-campaign-by-finetra References: [adsoftheworld](http://adsoftheworld.com/media/print/finetra_girl) & [finetra.ch](http://www.finetra.ch/) Monsters are everywhere these days. With reference to “Where the Wild Ones Are”, the famous children’s book by Maurice Sendak, monsters are even snuggled up in your bed! I love this ad campaign for German [bedding experts](https://www.trendhunter.com/trends/fabricare) Finetra. The tagline reads, *Where even nightmares come to rest*. It was created by KSB/SJ, an advertising agency in Zurich, Switzerland. Sweet dreams now! **Implications** - Monsters are no longer the scary beings that children considered them. Monsters (like animals in [Disney](https://www.trendhunter.com/trends/where-the-good-things-gro)-esque films) are being humanized and made into loveable characters in television shows, films, toy products and others. For this reason, advertisers are using [monsters in their ads](https://www.trendhunter.com/trends/a-monster-menu), appealing to the child in all adults. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 41% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Humanized Monsters:** Opportunity to create products and experiences that humanize monsters and appeal to both children and adults. - **Monster Marketing:** Opportunity to use monsters in advertising campaigns to evoke emotions and appeal to a wide audience. - **Monster Merchandise:** Opportunity to develop and sell merchandise featuring lovable monster characters from popular culture. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunity for advertising agencies to incorporate monsters in campaigns and tap into emotional connections. - **Entertainment:** Disruptive innovation opportunity for entertainment industry to create popular films, shows, and merchandise centered around lovable monster characters. - **Children's Products:** Disruptive innovation opportunity for companies in the children's products industry to develop toys, bedding, and other products featuring lovable monster characters. ## Related on Trend Hunter - [Imaginative Soft Toys](https://www.trendhunter.com/trends/blabla.md) - [Playful Character Graphic Apparel](https://www.trendhunter.com/trends/monsters-collection.md) - [Halloween Essentials Campaigns](https://www.trendhunter.com/trends/halloween-essentials.md) - [Plush-Starring Sitcom-Style Campaigns](https://www.trendhunter.com/trends/life-in-stitches.md) - [Adorable Monster-Inspired Graphic Tees](https://www.trendhunter.com/trends/the-monsters.md) - [Unfiltered Sleep Campaigns](https://www.trendhunter.com/trends/ikea-sleep-talk.md) - [Purposeful Consumer-Focused Campaigns](https://www.trendhunter.com/trends/ikea-sleepfluencers-campaign.md) - [Anxiety Relief Plush Toys](https://www.trendhunter.com/trends/worry-monster.md) - [Plush Monster Collectibles](https://www.trendhunter.com/trends/labubu.md)