# Dazed Dreamlike Editorials The 'Sleeping With Ghosts' Shoot is Ethereal By Jana Pijak | Published 2012-04-15 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sleeping-with-ghosts References: [designscene.net](http://www.designscene.net/2012/04/sleeping-ghosts-karolina-grzesiak.html) The 'Sleeping with Ghosts' editorial stars AMG model Joanna. Photographer Karolina Grzesiak captures her in a [dreamlike and dazed portrait series](https://www.trendhunter.com/trends/alessandro-micheles). Posing inside a home, the model sits alone at a table set for two, reminiscing about a lost love. Joanna is ladylike and demure, sporting romantically waved locks by Gosia Koza and [subtle makeup looks](https://www.trendhunter.com/trends/il-pranzo-campaign) by artist Marta Zasępa. Posing amidst a backdrop filled with ornate furnishings, the model wears a wardrobe of flowing frocks, exuding an air of femininity and innocence. The striking editorial features ethereal imagery, showcasing a number of [girly garments](https://www.trendhunter.com/trends/wild-rose-sparrow). From silky dresses and ruffled accent detailing to classically tailored coats, Joanna's looks are both elegant and sophisticated. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 84% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Dreamlike Portraits:** Opportunity for photographers and artists to create ethereal and surreal imagery that captures the imagination. - **Romantic Fashion:** Disruptive innovation potential for designers to create feminine and innocent fashion lines with flowing frocks and ruffled accents. - **Nostalgic Styling:** Opportunity for hairstylists and makeup artists to create romantic and subtle looks inspired by the past. ### Sectors Adopting This - **Photography:** The photography industry can utilize dreamlike and dazed portrait styles to create captivating and artistic visuals. - **Fashion:** The fashion industry can tap into the trend of feminine and innocent fashion to cater to consumers seeking elegant and sophisticated looks. - **Beauty:** The beauty industry can capitalize on the demand for romantic and subtle makeup and hair looks by creating products and services that enhance these styles. ## Related on Trend Hunter - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md) - [Intricate Bridal Designs](https://www.trendhunter.com/trends/heli-kalkstein.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Concept Eyewear Campaigns](https://www.trendhunter.com/trends/bouquet-collection-1.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md)