<!-- canonical: https://www.trendhunter.com/trends/sleeping-out-of-the-box -->
<!-- robots: noindex -->

# Designer Guesthouses
'Sleeping Out of the Box' Lets You Experience New Designers Firsthand

By Michael Hines | Published 2010-10-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/sleeping-out-of-the-box
References: [kitsunenoir](http://kitsunenoir.com/2010/10/08/sleeping-out-of-the-box/) & [sleepingoutofthebox.be](http://www.sleepingoutofthebox.be/)

Now you can literally live and breathe design thanks to the 'Sleeping Out of the Box' guesthouse. This [guesthouse in Ghent, Belgium](https://www.trendhunter.com/trends/bi-design-house) features an interior designed by up and coming designers.

[The interior changes every three months](https://www.trendhunter.com/trends/historic-hotel-dangleterre) as a new designer gets to put their own spin on it. Sleeping Out of the Box currently features a flat designed by Mason Caro and Friends and a studio designed by James Van Vossel. If you truly love design then this is the place to stay on your next European vacation. Who needs five stars when you can sleep in a room designed by soon-to-be-great designers?

## Trend Insights (Trend Hunter)

- Score: 4.7/10
- Popularity: 73% | Activity: 61% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design)

## Key Themes

### What's Driving This Trend

- **Designer Guesthouses:** Disruptive innovation opportunity: Collaborate with up and coming designers to create unique guesthouse experiences that change regularly.
- **Experiential Accommodations:** Disruptive innovation opportunity: Design guesthouses that offer immersive experiences and showcase the work of emerging designers.
- **Rotating Interiors:** Disruptive innovation opportunity: Create guesthouse spaces that continuously evolve with new designs, attracting design enthusiasts seeking novelty.

### Who This Affects Most

- **Hospitality:** Disruptive innovation opportunity: Incorporate rotating interior design concepts in hotels to cater to design-conscious travelers seeking unique experiences.
- **Home Decor:** Disruptive innovation opportunity: Partner with guesthouses to provide products and services that align with their changing interior designs, offering customers the ability to recreate those looks at home.
- **Tourism:** Disruptive innovation opportunity: Develop travel packages that include stays in designer guesthouses, appealing to tourists interested in design and creativity.

## Related on Trend Hunter

- [Affordably Decorated Getaways](https://www.trendhunter.com/trends/house-of-homegoods.md)
- [Artists’ Hotel Installations](https://www.trendhunter.com/trends/jam-hotel-ghent.md)
- [Liveable Artful Pop-Up Installations](https://www.trendhunter.com/trends/julie-cloos-mlsgaard.md)
- [Desert Guesthouse Design](https://www.trendhunter.com/trends/vipp-x-studio-ko.md)
- [Californian Desert Modern Guesthouses](https://www.trendhunter.com/trends/todos-santos.md)
- [Box-Like Innovative Apartment Designs](https://www.trendhunter.com/trends/innovative-apartment-design.md)
- [Sculptural Concrete Hotel Designs](https://www.trendhunter.com/trends/sleeping-lab.md)
- [Multi-Designer Furniture Capsules](https://www.trendhunter.com/trends/st-vincents.md)
- [All-Glass Mesmerizing Compact Homes](https://www.trendhunter.com/trends/beaufort-bushland-retreat.md)