# Beautifying Sleeping Balms BYNACHT's Perfect Nacht Sleeping Balm Supports Skin & Inspires Rest By Laura McQuarrie | Published 2019-11-01 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sleeping-balm References: [essence](https://www.essence.com/beauty/skin/is-this-90-sleeping-balm-worth-the-coins/) & [bynacht](https://www.bynacht.com/shop/en/sleep/15/perfect-nacht-sleeping-balm) BYNACHT is a German skincare line that speaks to the modern, multifaceted women and recognizes that for many busy people, "our only me-time being the moment before we go to bed." Like many people, founder Jessica Hoyer struggled with sleep and saw it as a luxury as an advertising agency owner and a mother. After selling her advertising agency and traveling the world to learn more about beauty sleep, Hoyer was inspired to create [sleep-enhancing skincare with aromatherapy benefits](https://www.trendhunter.com/trends/this-works-1). Notably, melatonin—which is sometimes seen in skincare products—is illegal in Germany and BYNACHT uses other sleep-inspiring ingredients instead. The Perfect Nacht [Sleeping Balm](https://www.trendhunter.com/trends/rumination-recovery-balm) supports the body's [natural ability to rest and repair](https://www.trendhunter.com/trends/premium-overnight-skincare) with potent ingredients like shea butter, jojoba seed oil, ylang ylang and Melissa. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 26% | Activity: 17% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Sleep-enhancing Skincare:** The trend of using skincare products that support better sleep and rest, and offer aromatherapy benefits as an alternative to melatonin-based products. - **Natural Sleep Ingredients:** The trend of using natural ingredients to support the body's natural ability to rest and repair, as traditional sleep aids may have legal restrictions. - **Me-time Skincare:** The trend of skincare as a form of relaxation and self-care for busy individuals, highlighting the importance of self-care in our daily routines. ### Where This Applies - **Skincare:** The skincare industry has an opportunity to develop sleep-enhancing products with aromatherapy benefits using natural sleep ingredients as an alternative to melatonin. - **Aromatherapy:** The aromatherapy industry has an opportunity to develop sleep-supporting blends using safe and legal natural ingredients, tapping into the rising demand for natural sleep aids. - **Personal Care:** The personal care industry has an opportunity to market the importance of self-care routines, emphasizing the role they play in supporting healthy sleep habits. ## Related on Trend Hunter - [Neuroscience-Inspired Overnight Skincare](https://www.trendhunter.com/trends/the-sleeping-mask.md) - [Sleep-Promoting Candle Designs](https://www.trendhunter.com/trends/sleep-scented-candle.md) - [Two-Step Nighttime Supplements](https://www.trendhunter.com/trends/nighttime-supplement.md) - [Functional Sleep Fragrances](https://www.trendhunter.com/trends/this-works-own-time.md) - [Beauty Rest Elixirs](https://www.trendhunter.com/trends/calm-beauty.md) - [Poor Sleep Skincare Serums](https://www.trendhunter.com/trends/advanced-night-repair-serum.md) - [De-Stressing Skincare Serums](https://www.trendhunter.com/trends/serum-cbd.md) - [Upcycled Overnight Skincare](https://www.trendhunter.com/trends/pleasing-beauty-sleep-mask.md) - [Limited Edition Dream Sprays](https://www.trendhunter.com/trends/dream-spray.md)