# Wearable Camping Cushions IKEA's Sleeping Bag Pillow Turns Into a Cozy Coat By Laura McQuarrie | Published 2021-03-22 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/sleeping-bag-pillow References: [designtaxi](https://designtaxi.com/news/413430/IKEA-s-New-Multipurpose-Pillow-Transforms-Into-A-Sleeping-Bag-Coat/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+designtaxi_news+%28TAXI+Daily+News%29) & [ikea](https://www.ikea.com/us/en/p/faeltmal-pillow-quilt-deep-green-10492629/) Campers want to have everything they need for their outdoor adventures but in a way that's as efficient as possible that allows them to pack the least, and [IKEA's](https://www.trendhunter.com/trends/resten) new sleeping bag pillow promises to appeal to fans of multipurpose goods. The FÄLTMAL pillow actually doubles as a lightweight coat or blanket that can be transformed to suit situational needs. IKEA says that the [wearable sleeping bag pillow](https://www.trendhunter.com/trends/shelter-wear) is especially ideal for "relaxing in the hammock or cuddling up in the sofa. The [multipurpose camping cushion](https://www.trendhunter.com/trends/ultix-outdoors-superpack) includes zippers and a button to fasten the piece in place when worn as a coat. The product is a novel camping product that promises to keep loads light when packing and unpacking for outdoor adventures. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 100% | Activity: 100% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Multipurpose Camping Gear:** The trend of creating camping gear that doubles as something else presents opportunities for innovators to appeal to adventurers seeking convenience. - **Convertible Outdoor Apparel:** The trend of creating wearable gear that can be transformed to suit situational needs can lead to disruptive innovation in the outdoor apparel industry. - **Efficient Outdoor Solutions:** The trend of designing outdoor products with efficiency in mind can inspire innovators to create solutions that make packing and unpacking gear much easier and faster. ### Where This Applies - **Outdoor Gear:** The outdoor gear industry can leverage the trend of creating camping gear that doubles as something else to produce products that could attract adventurers looking for efficient packing solutions. - **Textiles and Apparel:** The trend of convertible outdoor apparel presents an opportunity for the apparel industry to create products that cater to outdoor enthusiasts seeking wearable items that can perform multiple functions. - **Home Goods:** The trend of designing outdoor products with efficiency in mind can benefit the home goods industry, inspiring innovators to create solutions that make everyday life easier and more convenient. ## Related on Trend Hunter - [Packable Camp Pillows](https://www.trendhunter.com/trends/packable-camp-pillow.md) - [Customized Compressible Camp Pillows](https://www.trendhunter.com/trends/camp-pillow.md) - [Wearable Campsite Sleeping Bags](https://www.trendhunter.com/trends/momonga-wearable-sleeping-bag.md) - [Foldable Camping Couches](https://www.trendhunter.com/trends/camping-couch.md) - [Air Mattress-Equipped Sleeping Bags](https://www.trendhunter.com/trends/trekroll-sleeping-bag.md) - [Poncho-Style Camping Quilts](https://www.trendhunter.com/trends/trail-quilt.md) - [Transformed Carry-All Pillow Bags](https://www.trendhunter.com/trends/resten.md) - [Fitted Sleeping Bag Comforters](https://www.trendhunter.com/trends/sleeping-bag-comforter.md) - [Butterfly-Inspired Sleeping Bags](https://www.trendhunter.com/trends/ust-monarch-sleeping-bag.md)