# Sleep-Friendly Ice Creams Nightfood is Using the Popularity of Ice Cream to Promote Better Sleep By Justin Lam | Published 2018-12-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sleepfriendly-ice-creams References: [fastcompany](https://www.fastcompany.com/90280958/can-this-sleep-friendly-ice-cream-really-help-you-catch-more-zzzs?partner=feedburner&utm_source=feedburner&utm_medium=feed&utm_campaign=feedburner+fastcompany&utm_content=feedburner) & [nightfood](https://nightfood.com/) Ice cream is often considered to be a late-night indulgence and Nightfood is playing off this idea in its new sleep-friendly ice creams. Launching in February 2019, this new line of ice cream will feature eight tried-and-true flavors like chocolate, vanilla, chocolate chip cookie dough, and decaf coffee, all of which are tailored to promote better rest. While sleep-friendly ice creams will not have the same effect as an Ambien or sleep aid, it will help induce restful sleep in a less disruptive way. The sleep-friendly ice creams all feature a balance of [fiber, protein](https://www.trendhunter.com/trends/highprotein-ice-cream-range), and [less sugar](https://www.trendhunter.com/trends/lowsugar-ice-cream-brand). The flavors were all crafted alongside scientific advisors, along with nutritionists, and sleep therapists. The sleep-inducing ingredients are also all natural and include cherries with high levels of melatonin and chocolate chunks made of Chocomine. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 78% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sleep-friendly Ice Creams:** Ice cream designed specifically to promote better sleep presents an opportunity for food and beverage companies to tap into the sleep technology market. - **Natural Sleep Aids:** The use of natural sleep-inducing ingredients presents an opportunity for the supplement industry to create new natural sleep aid products. - **Scientifically Crafted Foods:** Collaborating with advisors and nutritionists to create nutritionally balanced foods presents an opportunity for food and beverage companies to market their products as scientifically proven to support health. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can benefit from developing sleep-friendly products that promote health and wellness. - **Supplements:** The supplement industry can benefit from incorporating natural sleep-inducing ingredients in their products. - **Sleep Technology:** The emergence of sleep-friendly ice creams highlights the growing possibility for innovation within the sleep technology industry. ## Related on Trend Hunter - [Sleep-Friendly Cookies](https://www.trendhunter.com/trends/sleep-friendly-cookie.md) - [Sleep-Supporting Cereals](https://www.trendhunter.com/trends/sweet-dreams-cereal.md) - [Specialty Cookie-Packed Ice Creams](https://www.trendhunter.com/trends/cookies-in-ice-cream.md) - [Melatonin-Infused Chocolates](https://www.trendhunter.com/trends/zenevo-sleepy-sweet.md) - [Late-Night Snacking Ice Creams](https://www.trendhunter.com/trends/late-night-ice-cream.md) - [Sleep Drink Rebrands](https://www.trendhunter.com/trends/sleepy-coffee-vanilla-latte.md) - [Botanical Bedtime Lattes](https://www.trendhunter.com/trends/sleeptime-superlatte.md) - [Cooling Cookie Desserts](https://www.trendhunter.com/trends/insomnia-cookies-in-ice-cream.md) - [Sleep-Friendly Hotel Cookies](https://www.trendhunter.com/trends/sleepfriendly-hotel-cookies.md)