# Disguised Dragster Cars Toyota's 'Sleeper Camry' Packs an Unexpected Punch By Rahul Kalvapalle | Published 2014-11-13 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sleeper-camry References: [gizmag](http://www.gizmag.com/toyota-850-hp-drag-camry/34680/) & [pressroom.toyota](http://pressroom.toyota.com/releases/2014%20sema%20toyota%20sleeper%20camry%20dragster.htm) If I told you that a Toyota Camry was one of the highlights of the 2014 SEMA Show, you'd probably raise an eyebrow. But the so-called 'Sleeper Camry' -- an insanely tuned-up Camry sporting a supercharged Tundra V8 and the ability to bust out an unforgiving 850 horsepower -- did exactly that. The vehicle was unveiled in theatrical fashion by Rutledge Wood of Top Gear US. The vehicle must have confused a few onlookers at first, but the unforgiving rumble of the V8 engine made it clear that this was no ordinary Camry. "The transformation from seemingly stock Camry to full-blown racecar just shocks the senses," offered Steve Appelbaum, Toyota's Engagement Marketing and Motorsports National Manager. While the Sleeper Camry looks a lot like a regular stock Toyota Camry from the outside, the inside features a race seat with Impact Racing safety harness, Autometer digital dash and race-inspired cockpit. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 47% | Activity: 31% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Disguised Dragster Cars:** Car manufacturers creating high-performance vehicles that conceal their power behind an ordinary facade could disrupt the sports car market. - **Supercharged Engines:** There is a trend towards installing more powerful car engines into vehicles that wouldn't usually have them, potentially disrupting the traditional market for luxury and sports cars. - **Sleeper Cars:** The concept of sleeper cars -- vehicles that appear ordinary but have a hidden stash of power -- could disrupt conventional expectations of what a high-performance car should look like. ### Sectors Adopting This - **Automotive:** Car manufacturers could disrupt the traditional sports and luxury car market by creating high-performance vehicles that are disguised as ordinary cars. - **Racing:** The trend for supercharging ordinary cars could disrupt the racing industry by allowing for more affordable, high-performance vehicles. - **Aftermarket Tuning:** There may be an opportunity for aftermarket tuning companies to create kits that can turn ordinary cars into 'sleeper cars' with high-performance engines. ## Related on Trend Hunter - [Rally-Inspired Sports Cars](https://www.trendhunter.com/trends/gr-corolla.md) - [80s-Inspired Surfer Vehicles](https://www.trendhunter.com/trends/toyota-4runner-trd-surf-concept.md) - [Japanese Customer Race Cars](https://www.trendhunter.com/trends/toyota-gr-gt3.md) - [Rally-Ready Subcompact Vehicle Models](https://www.trendhunter.com/trends/toyota-gr-yaris-aero-performance.md) - [High-Performance Finale Race Cars](https://www.trendhunter.com/trends/2025-toyota-gr-supra-a90-final-edition.md) - [Stout Off-Road SUV Models](https://www.trendhunter.com/trends/2026-toyota-corolla-cross-nasu-edition.md) - [Comfortable Performance Pickup Trucks](https://www.trendhunter.com/trends/2025-toyota-tundra.md) - [Style-Conscious PHEVs](https://www.trendhunter.com/trends/toyota-prius-prime.md) - [Sci-Fi-Inspired SUV Models](https://www.trendhunter.com/trends/toyota-rav4-dark-side-performance-concept.md)