# Sleep-Enabling Luggage Accessories Trollaby Attaches to Luggage to Allow Users to Rest Anywhere By Grace Mahas | Published 2019-07-04 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sleepenabling-luggage References: [kickstarter](https://www.kickstarter.com/projects/trollaby/trollaby-rest-at-the-gate?ref=discovery_newest) & [kickstarter](https://www.kickstarter.com/projects/trollaby/trollaby-rest-at-the-gate?ref=discovery_newest) Marc Brugger, an Australian-based entrepreneur, recently launched a sleep-enabling luggage accessory aptly named Trollaby. Brugger was frustrated with last-minute flight cancellations that required individuals to pay and book a hotel, or individuals seeking privacy in-between flights -- thus Trollaby was created. The sleep-enabling luggage accessory attaches to [suitcases](https://www.trendhunter.com/trends/drobe-luggage) with a [comfortable matt](https://www.trendhunter.com/trends/packable-camp-pillow) and light-blocking overhead tent. The Trollaby is compact and can be easily packed away into a laptop compartment. In addition, the product can be combined with other Trollabys for a larger sleeping space. The device measures 1 meter long and 69 cm wide, with a height of 50-60 cm. This innovative product is ideal for families, couples, and friends who are looking for comfort and privacy while traveling. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 20% | Activity: 47% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Sleep-enabling Luggage Accessories:** Trollaby offers a disruptive innovation opportunity by providing a portable sleeping space for travelers, eliminating the need for booking hotels or seeking privacy in-between flights. - **Compact and Convenient Travel Accessories:** The compact design of Trollaby presents a disruptive innovation opportunity by offering a convenient way to enhance comfort and privacy during travel. - **Personalized Travel Solutions:** Trollaby's ability to be combined with other units creates a disruptive innovation opportunity by allowing travelers to customize their sleeping space according to their needs. ### Industries Being Reshaped - **Travel Accessories and Luggage:** The travel accessories industry can benefit from Trollaby's disruptive innovation by catering to the needs of travelers seeking comfort and privacy on the go. - **Hospitality and Accommodation:** The hospitality industry can explore the disruptive innovation opportunity presented by Trollaby by offering alternative sleeping solutions for travelers facing last-minute flight cancellations or layovers. - **Family Travel and Leisure:** The family travel and leisure industry can tap into Trollaby's disruptive innovation by providing families with a convenient and comfortable way to rest while on the move. ## Related on Trend Hunter - [Lounge Chair Suitcases](https://www.trendhunter.com/trends/bagletti-suitcase.md) - [Airport Sleep Stations](https://www.trendhunter.com/trends/airport-dimensions.md) - [Air Mattress-Equipped Sleeping Bags](https://www.trendhunter.com/trends/trekroll-sleeping-bag.md) - [Pocket-Sized Travel Kits](https://www.trendhunter.com/trends/matador-blackout-sleep-mask-earplugs.md) - [Blackout Napping Hoodies](https://www.trendhunter.com/trends/cabeau.md) - [Posture-Aligned Travel Pillows](https://www.trendhunter.com/trends/sleeper-hold-travel-pillow.md) - [Ultra-Modern Multifunctional Luggages](https://www.trendhunter.com/trends/luggical.md) - [Bedside Table-Equipped Suitcases](https://www.trendhunter.com/trends/suitcase-design.md) - [Hybrid Travel Bags](https://www.trendhunter.com/trends/taskin-swift.md)