# Sleep-Aiding Dietary Supplements Outwork Nutrition Launches Natural Sleep Aiding Supplements By Mickey Phoon | Published 2023-04-27 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sleepaiding-dietary-supplement References: [outworknutrition](https://outworknutrition.com/products/sleep?variant=40217193775193)  Outwork Nutrition has released its latest sleep-aiding dietary supplement called Sleep. Layne Norton, the founder of Outwork Nutrition, said: "Our new product isn't a cure-all for sleep issues, but there is good evidence it may help with both duration of sleep and quality of sleep. It's not magic, it's still important to focus on good sleep habits, but in concert with those, this product can be beneficial for improving sleep and help make your training more productive." Sleep is made as a [natural sleeping aid supplement](https://www.trendhunter.com/trends/revive-active-sleep-capsules) to assist consumers in falling asleep quicker, [improve sleep quality](https://www.trendhunter.com/trends/sleeptamin), and support their overall mood. The formulation behind Sleep was extensively researched and made using only clinically dosed, evidence-based ingredients. The supplement contains [melatonin](https://www.trendhunter.com/trends/advocare) and L-theanine, an amino acid that promotes relaxation. Additionally, it contains affron, a natural saffron extract from the Crocus sativus flower that has been researched to improve sleep in healthy adults with sleep disturbances. The supplement is available for purchase. Image Credit: Outwork Nutrition ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 33% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Why This Trend Is Growing - **Natural Sleep Aiding Supplements:** Opportunity for supplement companies to promote and develop natural sleep-aiding products to help improve consumers' sleep quality and duration. - **Evidence-based Dietary Supplements:** Opportunity for companies to create evidence-based dietary supplements for a variety of health issues, including sleep. - **Research-backed Formulations:** Opportunity for supplement companies to produce research-backed formulations of natural ingredients for a variety of health benefits. ### Industries Being Reshaped - **Health and Wellness Supplements:** The health and wellness supplements industry can promote and develop natural sleep-aiding products to help improve consumers' sleep quality and duration. - **Pharmaceuticals:** Pharmaceutical companies can focus on creating evidence-based dietary supplements for a variety of health issues, including sleep. - **Nutritional Research and Development:** The nutritional research and development industry can focus on producing research-backed formulations of natural ingredients for a variety of health benefits. ## Related on Trend Hunter - [Sleep-Supporting Supplements](https://www.trendhunter.com/trends/deepsleep-formula.md) - [Research-Backed Sleep Supplements](https://www.trendhunter.com/trends/researchbacked-sleep-supplement.md) - [Targeted Sleep Supplements](https://www.trendhunter.com/trends/nightwise.md) - [Clean Ingredient Sleep Aids](https://www.trendhunter.com/trends/natrol-sleep-capsules.md) - [Supportive Sleep Supplements](https://www.trendhunter.com/trends/supportive-sleep-supplement.md) - [Sleep Support Supplements](https://www.trendhunter.com/trends/sleep-support-supplement.md) - [Comprehensive Sleep-Focused Gummy Supplements](https://www.trendhunter.com/trends/pure-sleep.md) - [Science-Backed Sleep Supplements](https://www.trendhunter.com/trends/sciencebacked-sleep-supplement.md) - [Nighttime Protein Supplements](https://www.trendhunter.com/trends/sleep-protein.md)