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# Sleep with the Fishes
at Jules' Undersea Lodge

By Jacob Courtade | Published 2006-12-11 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/sleep-with-the-fishes-at-jules-undersea-lodge
References: [travel.timesonline](http://travel.timesonline.co.uk/article/0,,10291-1698786,00.html) & [jul](http://www.jul.com/)

This wacky hotel is found 21 feet below the surface of Florida's Key Largo coastal waters. Don't worry about bringing a picnic lunch, either. According to Times Online, "a chef will dive down to cook your meal".

Room with a view? The bedroom has a 42 inch window. Forget the Plasma screen when the real life [Discovery Channel](https://www.trendhunter.com/trends/sharkey-temple) is right in front of you. However, couch potatoes need not worry - the common room has a TV with DVD and VCR players.

Not a diver yourself? You can still stay at Jules'. Their website reassures that "even guests who have never scuba dived before can stay in Jules' Undersea Lodge. A pleasant three hour class acquaints non-certified divers with the equipment and simple procedures necessary to comfortably dive in the company of the Lodge's dive instructors."

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 46% | Activity: 54% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel)

## Key Themes

### What Makes This Trend Stand Out

- **Underwater Tourism:** There is an opportunity in the travel and tourism industry to offer unique underwater experiences, such as underwater hotels or restaurants.
- **Dive Training for Non-divers:** There is an opportunity in the education and training industry to offer dive training for non-certified divers, allowing them to participate in underwater activities more comfortably and safely.
- **Underwater Culinary Experience:** There is an opportunity in the food and beverage industry to offer unique culinary experiences, such as cooking and serving underwater, to attract adventurous diners.

### Sectors Adopting This

- **Travel and Tourism:** The travel and tourism industry can offer unique underwater experiences, such as underwater hotels or restaurants.
- **Education and Training:** The education and training industry can offer dive training for non-certified divers, allowing them to participate in underwater activities more comfortably and safely.
- **Food and Beverage:** The food and beverage industry can offer unique culinary experiences, such as cooking and serving underwater, to attract adventurous diners.

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