# Vegan-Friendly Bedtime Drinks The Sleep Well Oat Drink is Available at Holland & Barrett Stores By Michael Hemsworth | Published 2021-08-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sleep-well-oat-drink References: [foodbev](https://www.foodbev.com/news/sleep-well-secures-uk-national-listing-for-dairy-free-oat-bedtime-drink/) & [sleepwellmilk](https://sleepwellmilk.com) The Sleep [Well](https://www.trendhunter.com/trends/welltruly-easter-oat-milk-chocolates) Oat Drink is the brand's latest sleep aid product that's focused on consumer lifestyle changes and preferences to keep it relevant for them. The drink is formulated with a [vegan-friendly recipe](https://www.trendhunter.com/trends/alpro-kids) that includes valerian that is proven to help a person relax and get a better night's sleep. The drink is available exclusively at 800 [Holland & Barrett](https://www.trendhunter.com/trends/nourished-products) locations in the UK and online for purchase. Co-Founder Sam Watts spoke further on the new Sleep Well Oat Drink saying, "Securing this exclusive listing with Holland & Barrett gives people who are allergic to or choose not to consume dairy the chance to enjoy Sleep Well as part of a positive and healthy bedtime routine. Improving quality of sleep makes a huge difference to how we feel, how we behave and what we can achieve every day. A good night’s sleep is also known to have a positive impact on our immune system. Investing in a proper bedtime routine, and sticking to it, is vital to getting the good night’s sleep you deserve.” ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 65% | Activity: 81% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Vegan Sleep Aids:** Vegan-friendly bedtime drinks formulated with natural sleep aids disrupt traditional sleep aid products by catering to the growing demand for plant-based alternatives. - **Personalized Sleep Products:** Sleep aid products that cater to individual preferences and lifestyles disrupt traditional one-size-fits-all sleep aid products by providing consumers with tailored sleep solutions. - **Functional Sleep Beverages:** Functional sleep beverages that combine natural sleep aids with additional health benefits disrupt traditional sleep aid products by providing multiple benefits in a single product. ### Who This Affects Most - **Health and Wellness:** The health and wellness industry can incorporate vegan-friendly sleep aids as a part of their sleep solutions and attract a growing consumer base seeking plant-based alternatives. - **Retail:** Retail industries can stock personalized sleep products in their inventory and attract consumer interest in products designed to fit their lifestyle and preferences. - **Food and Beverage:** The food and beverage industry can create and market functional sleep beverages that cater to consumers seeking drinks that offer more than just relaxation and a better night's sleep. ## Related on Trend Hunter - [Relaxing Botanical-Infused Milks](https://www.trendhunter.com/trends/bedtime-milk.md) - [Botanical Bedtime Lattes](https://www.trendhunter.com/trends/sleeptime-superlatte.md) - [Barista-Approved Oat Drinks](https://www.trendhunter.com/trends/oddlygood-products.md) - [Plant-Based British Oat Beverages](https://www.trendhunter.com/trends/the-oat-drink.md) - [Versatile Oat Beverages](https://www.trendhunter.com/trends/versatile-oat-beverages.md) - [Sleep Drink Rebrands](https://www.trendhunter.com/trends/sleepy-coffee-vanilla-latte.md) - [Extra-Creamy Oat-Based Beverages](https://www.trendhunter.com/trends/oatly-bio-barista.md) - [Sleep-Supporting Protein Drinks](https://www.trendhunter.com/trends/premier-protein-good-night.md) - [Vegan-Friendly Milk Beverages](https://www.trendhunter.com/trends/veganfriendly-milk-beverage.md)