# Mobile Nap Trailers Casper's UK Sleep Tour Introduces a 'Sleepmobile' on Wheels By Laura McQuarrie | Published 2017-07-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sleep-tour References: [eventmagazine](http://www.eventmagazine.co.uk/casper-launch-uk-sleep-tour/brands/article/1438500) & [caspersleeptour](https://caspersleeptour.com/unitedkingdom/) When one is pressed for time, the activity that is usually axed from one's schedule first is sleep—but mattress brand Casper is aiming to change this by embarking on a UK Sleep Tour. In London, Brighton and Edinburgh, Casper will be making stops with its Sleepmobile, which contains four [individual pods](https://www.trendhunter.com/trends/eclipse-capsule) that are outfitted with a Casper mattress, pillows and sheets to provide a comfortable space for tired people to [catch up on their sleep](https://www.trendhunter.com/trends/airport-dimensions). On the Casper Sleep Tour website, users are able to "book a nap" by choosing a date and a 15-minute time slot in either the morning, afternoon or evening. From quiet cafe spaces that provide room for napping to bed-based workout classes, the importance of sleep is being explored as an integral part of health and well-being. ## Trend Insights (Trend Hunter) - Score: 5.9/10 - Popularity: 84% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Sleep Tourism:** The Casper Sleep Tour introduces a 'Sleepmobile' on wheels, highlighting the trend of incorporating sleep into travel experiences. - **Napping Pods:** The Sleepmobile's individual pods equipped with mattresses, pillows, and sheets showcase the growing trend of providing dedicated spaces for napping. - **Sleep Wellness:** The emphasis on sleep as an integral part of health and well-being is driving the trend of exploring sleep-related activities and experiences. ### Industries Being Reshaped - **Mattress Manufacturing:** Manufacturers in the mattress industry have an opportunity to innovate by developing mobile sleep solutions like the Sleepmobile. - **Hospitality and Travel:** The hospitality and travel industry can explore sleep-focused experiences and services, such as incorporating napping pods or sleep-themed tours. - **Health and Wellness:** Companies in the health and wellness sector can capitalize on the growing awareness of sleep's importance by offering sleep-related products and services. ## Related on Trend Hunter - [Mattress Brand Sleep Hotels](https://www.trendhunter.com/trends/the-emma-sleep-hotel.md) - [Australian Sleep-Focused Hotels](https://www.trendhunter.com/trends/emma-sleep-hotel.md) - [Pillow Fort Hotel Retreats](https://www.trendhunter.com/trends/emma-1.md) - [Sleep-Focused Hotel Offerings](https://www.trendhunter.com/trends/equinox-sleep-lab.md) - [Sleep-Focused Travel Campaigns](https://www.trendhunter.com/trends/in-search-of-sleep.md) - [Secret Sleep Pop-Ups](https://www.trendhunter.com/trends/ikea-sleepeasy.md) - [Upright Cafe Sleeping Pods](https://www.trendhunter.com/trends/nescaf-harajuku.md) - [Outdoor Sleep Systems](https://www.trendhunter.com/trends/camping-mattress.md) - [Transforming Camp Vehicles](https://www.trendhunter.com/trends/elo-concept.md)