# Remarkably Comfortable Canadian Sleepwear SLEEP THE LABEL Bets on Comfort and Breathability By Kalin Ned | Published 2026-10-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sleep-the-label References: [sleepthelabel](https://sleepthelabel.com/)  SLEEP THE LABEL has launched its inaugural Dream Collection™, a women’s sleepwear and loungewear line built around a proprietary Bamboo Performance Blend fabric. The Toronto-based brand, founded by apparel entrepreneur Brad Rudin, offers six silhouettes — a tank, tee, dress, shorts, pants, and kimono-inspired robe. The designs stand out because of the Bamboo Performance Blend fabric, which is composed of 94% plant-derived fibres with no polyester or nylon. The company maintains that its proprietary material was tested by Intertek for cooling, moisture-wicking, and quick-drying performance. SLEEP THE LABEL highlights that its Dream Collection™ is available in an inclusive sizing range from XS to 3X. The collection was designed with input from Head of Design Carol Fergusson and plus-size designer Leila Kelleher, who developed plus-size patterns from the ground up rather than scaling standard sizes, with plans to extend the range to 6X. Image Credit: SLEEP THE LABEL ## Trend Insights (Trend Hunter) - Score: 10.0/10 - Popularity: 100% | Activity: 100% | Freshness: 100% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Plant-based Performance Fabrics:** Bio-derived textiles with cooling, moisture-wicking, and quick-drying properties create room for sustainable materials to compete with synthetic performance apparel. - **Inclusive Sleepwear Design:** Purpose-built plus-size patterns signal a shift toward fit systems that treat extended sizing as a core design requirement rather than an adaptation. - **Comfort-first Loungewear:** Breathable, soft, and versatile sleepwear reflects growing demand for apparel that blends rest, home comfort, and everyday wear. ### Who This Affects Most - **Sleepwear:** Premium sleep collections are being reshaped by technical fabrics that add measurable comfort benefits to traditionally basic garments. - **Sustainable Apparel:** Plant-derived fibre blends offer brands a path to reduce reliance on polyester and nylon while preserving performance claims consumers recognize. - **Plus-size Fashion:** Ground-up pattern development for extended sizes reveals unmet potential in fit accuracy, comfort, and brand loyalty across underserved customer segments. ## Related on Trend Hunter - [Science-Backed Sleepwear](https://www.trendhunter.com/trends/technical-sleep-apparel.md) - [Textured Loungewear Collections](https://www.trendhunter.com/trends/brunette-the-label-waffles.md) - [Affordable Bamboo Sleepwear Collections](https://www.trendhunter.com/trends/bamboo-sleepwear-collection.md) - [Luxurious Summer Sleepwear Lines](https://www.trendhunter.com/trends/summer-sleepwear.md) - [Performance-Driven Bedding Capsules](https://www.trendhunter.com/trends/spring-2026-bedding.md) - [Luxury Getaway Sleepwear Capsules](https://www.trendhunter.com/trends/resort-pajamas-collection.md) - [Sleep-Tracking Bedding Partnerships](https://www.trendhunter.com/trends/ettitude-partners-with-sleepspace.md) - [Personalized Performance-Driven Sleep Systems](https://www.trendhunter.com/trends/sleep-just-got-personal.md) - [Parisian Altheisure-Style Sleepwear](https://www.trendhunter.com/trends/bed-sleepwear.md)