# Sleep-Inspiring Roll-Ons de Mamiel's 'Sleep Series' Prescribes Sleep as a Key Part of Skincare By Laura McQuarrie | Published 2018-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sleep-series References: [glossy.co](https://www.glossy.co/new-face-of-beauty/beauty-brands-are-tapping-into-the-sleep-as-luxury-craze?utm_campaign=socialflowtwitter&utm_source=twitter&utm_medium=social) & [demamiel](https://www.demamiel.com/collections/sleep-series) de Mamiel recently launched a five-piece product collection called the 'Sleep Series' that aims to help consumers better support their skin and general well-being through a solid night of sleep. The products in the collection are divided into two categories, Sleep and Awake, which sets blends like Settle, Soothe and Anchor apart from uplifting, energy-inspiring ones like Rise and Shine. While most of the products in the range take the form of oil blends that can conveniently be applied to the skin with [roller bottles](https://www.trendhunter.com/trends/aromatherapy-rollerballs), Anchor stands out as a [balm with potent essential oils](https://www.trendhunter.com/trends/rumination-recovery-balm), herbs and hydrating watermelon seed oil. Some of the most well-known solutions for better skin—and overall health—include staying hydrated and getting enough sleep. Now, many skincare brands are tapping into the importance of sleep for beauty with targeted products. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 12% | Activity: 36% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Sleep-enhancing Skincare:** Sleep Series highlights the trend of incorporating sleep support into skincare products, creating disruptive opportunities in the beauty industry. - **Customized Sleep Solutions:** The Sleep Series collection offers different blends for sleep and awake states, reflecting the trend of personalized sleep products that could disrupt the sleep industry. - **Multi-functional Sleep Products:** Anchor, the balm in the Sleep Series, showcases the trend of creating multi-purpose sleep products, presenting opportunities for innovation in the beauty and wellness sectors. ### Sectors Adopting This - **Beauty:** The sleep-inspired skincare products in the Sleep Series could disrupt the beauty industry by emphasizing the link between sleep and skin health. - **Sleep:** The Sleep Series collection taps into the growing market for sleep products, offering disruptive solutions for those seeking better sleep. - **Wellness:** The Sleep Series highlights the important role of sleep in overall well-being, presenting disruptive opportunities for companies in the wellness industry. ## Related on Trend Hunter - [Sleep Support Body Balms](https://www.trendhunter.com/trends/skinrecovery-relax-repair-body-balm.md) - [Two-Step Nighttime Supplements](https://www.trendhunter.com/trends/nighttime-supplement.md) - [Poor Sleep Skincare Serums](https://www.trendhunter.com/trends/advanced-night-repair-serum.md) - [De-Stressing Skincare Serums](https://www.trendhunter.com/trends/serum-cbd.md) - [Slumber-Inducing Hotel Collections](https://www.trendhunter.com/trends/sleep-glow.md) - [Stress-Alleviating Sleep Collections](https://www.trendhunter.com/trends/marks-spencer-and-sleep.md) - [Functional Sleep Fragrances](https://www.trendhunter.com/trends/this-works-own-time.md) - [Neuroscience-Inspired Overnight Skincare](https://www.trendhunter.com/trends/the-sleeping-mask.md) - [Sleep-Improving Fragrances](https://www.trendhunter.com/trends/this-works-1.md)