# Specialized Sleep Pillows Brooklyn Bedding Offers Pillows to Support an Individual Sleeper's Needs By Laura McQuarrie | Published 2019-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sleep-pillows References: [prnewswire](https://www.prnewswire.com/news-releases/brooklyn-bedding-launches-three-new-pillows-designed-to-meet-individual-sleep-needs-300806669.html) & [brooklynbedding](https://www.brooklynbedding.com/products/pillows/luxury-cooling-pillow/) When it comes to choosing a sleep pillow, consumers are often limited to selecting a style that varies in firmness or softness but [Brooklyn Bedding](https://www.trendhunter.com/trends/mattress-for-kids) is offering greater options to better suit individual preferences. These new pillows help to address specific sleep needs through temperature or a preferred position. The three new sleep pillows include the Luxury Cooling Pillow, which was inspired by the brand's [top-selling hybrid mattress](https://www.trendhunter.com/trends/supportive-mattress1), the Ventilated Memory Foam Pillow and the Talalay Latex Pillow with an eco-friendly interior and exterior. Across all of these new pillows, Brooklyn Bedding favors the use of CertiPUR-US certified foam materials, which makes its designs not just antimicrobial but also resistant to allergens, bacteria, dust mites and mold. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 56% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Personalized Sleep Solutions:** Brooklyn Bedding's specialized sleep pillows offer specific support for individual sleeping needs, creating an opportunity for the development of more personalized sleep products. - **Eco-friendly Sleep Products:** The Talalay Latex Pillow's eco-friendly interior and exterior offer an opportunity for innovation in the development of more sustainable bedding materials. - **Antimicrobial Sleep Products:** The use of CertiPUR-US certified foam materials in Brooklyn Bedding's pillows offers an opportunity for the development of more antimicrobial bedding and sleep products. ### Who This Affects Most - **Bedding:** Specialized sleep pillows from Brooklyn Bedding demonstrate opportunities for increased personalization and sustainability in the bedding industry. - **Sleep:** Brooklyn Bedding's specialized sleep pillows highlight the needs for further innovation and research in creating personalized and healthy sleep solutions. - **Home Decor:** Innovation opportunities in eco-friendly and antimicrobial bedding may extend to the broader home decor industry, offering a more health-conscious and sustainable approach to interior design. ## Related on Trend Hunter - [Cooling Memory Foam Pillows](https://www.trendhunter.com/trends/cooling-memory-foam-pillow.md) - [Advanced Brain-Cooling Pillows](https://www.trendhunter.com/trends/brain-sleep-pillow.md) - [Customizable Side-Specific Pillows](https://www.trendhunter.com/trends/sleep-artisan-luxury-side-sleeper-pillow.md) - [Triple-Layer Cooling Pillows](https://www.trendhunter.com/trends/night-ice-performance-pillow.md) - [King-Size Cooling Pillows](https://www.trendhunter.com/trends/storm-king-performance-pillow.md) - [Supportive Cooling Pillows](https://www.trendhunter.com/trends/casper-hybrid-pillow.md) - [Hybrid Thermoregulation Pillows](https://www.trendhunter.com/trends/stack-pillow.md) - [Sleep-Enhancing Gel Fiber Pillows](https://www.trendhunter.com/trends/purple-twincloud.md) - [Thermo-Regulating Cooling Pillows](https://www.trendhunter.com/trends/cooling-pillow1.md)