# Overnight Hair Serum-Creams Sleep On It by Not Your Mother's Boosts Moisture for Up to 48 Hours By Laura McQuarrie | Published 2023-10-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sleep-on-it References: [thezoereport](https://www.thezoereport.com/beauty/best-beauty-products-october-2023) & [notyourmothers](https://notyourmothers.com/products/sleep-on-it-overnight-hydrating-serum-cream)  Sleep On It is the name of a new [overnight hair serum cream](https://www.trendhunter.com/trends/polar-night-renewal-serum) from [Not Your Mother's](https://www.trendhunter.com/trends/not-your-mothers) and it works hard to deliver deep moisturization during sleep. In fact, Sleep On It helps to provide a boost of moisture that lasts for up to 48 hours, and it does so with a formula that's lightweight, non-greasy and low-maintenance. This leave-in serum cream is meant to be applied to dry hair before bed so that users wake up to noticeably softer, hydrated hair that's also smoother and more manageable. Some of the notable ingredients in this serum-cream for hair include [plant-derived squalane](https://www.trendhunter.com/trends/kiehls-ultra-body-mega-moisture-squalane) as a sem-occlusive moisturizer and mushroom extract as a natural alternative to hyaluronic acid. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 71% | Activity: 79% | Freshness: 18% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hair](https://www.trendhunter.com/hair) ## Key Themes ### What Makes This Trend Stand Out - **Overnight Hair Serum-creams:** Explore the rising trend of overnight hair serum-creams for deep moisturization and manageable hair. - **Boost of Moisture:** Discover the trend of products, like Sleep On It, that provide a boost of moisture that lasts for up to 48 hours. - **Low-maintenance Hair Products:** Learn about the demand for lightweight and non-greasy hair care products, such as Sleep On It, that require minimal effort. ### Sectors Adopting This - **Beauty and Personal Care:** The beauty and personal care industry can capitalize on the demand for overnight hair serum-creams like Sleep On It that provide deep moisturization and manageability. - **Natural Hair Care:** The natural hair care industry has an opportunity to innovate with products like Sleep On It, which uses plant-derived and natural ingredients for healthier hair. - **Sleep and Wellness:** The sleep and wellness industry can tap into the trend of overnight hair serum-creams that promote better hair health while you sleep, like Sleep On It. ## Related on Trend Hunter - [Overnight Hair Treatments](https://www.trendhunter.com/trends/gold-lust-restorative-night-crme.md) - [Spray-On Dry Hair Masks](https://www.trendhunter.com/trends/dry-hair-masks.md) - [Friction-Proof Hair Treatments](https://www.trendhunter.com/trends/yolu-relax-night-repair.md) - [Poor Sleep Skincare Serums](https://www.trendhunter.com/trends/advanced-night-repair-serum.md) - [Ultra-Hydrating Leave-In Hair Treatments](https://www.trendhunter.com/trends/hydrating-leavein-hair-treatment.md) - [Lightweight Hair Styling Creams](https://www.trendhunter.com/trends/honey-milk-5in1-styling-cream.md) - [Intensive Overnight Repair Creams](https://www.trendhunter.com/trends/squalane-ectoin-overnight-rescue.md) - [Honey-Infused Leave-In Haircare](https://www.trendhunter.com/trends/honey-water-moisture-leavein-cream.md) - [Intensely Hydrating Scalp Serums](https://www.trendhunter.com/trends/daily-hydro-scalp-serum.md)