# Audio-Paired Sleep Sprays Meditation App Calm's 'Sleep Mist,' is to Be Used with a 'Sleep Story' By Laura McQuarrie | Published 2017-08-03 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sleep-mist References: [businesswire](http://www.businesswire.com/news/home/20170727005405/en/Calm.com-Launches-Offline-Product-%E2%80%93-Sleep-Mist) & [calm](https://www.calm.com/sleep-mist) Calm, a California-based company that is best known for its meditation app and web platform, recently launched 'Sleep Mist' as its first-ever offline product. The Sleep Spray is an essential oil blend that includes the soothing scents of chamomile, clary sage, lavender and frankincense to help consumers set a relaxing environment for sleep by spraying their pillows. As a producer of a meditation app, Calm pairs its Sleep Mist with a special 'Sleep Story' that is designed to accompany the scents. As Calm describes: "What sets Sleep Mist apart from potential competitors is its unique alliance of [aromatherapy and audio therapy](https://www.trendhunter.com/trends/moodscentz-by-wizard-wellness) to create a deep, immersive experience." Calm also recently shared a teaser trailer for its meditative, eight-hour slow-motion film that is designed to help lull people to sleep. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 26% | Activity: 52% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What Makes This Trend Stand Out - **Offline Product Launches:** The launch of Calm's 'Sleep Mist' as an offline product showcases the trend of online platforms expanding into physical products. - **Aromatherapy and Audio Therapy:** Calm's unique combination of aromatherapy and audio therapy with its Sleep Mist and 'Sleep Story' highlights the trend of integrating multiple sensory experiences for enhanced wellness. - **Sleep-enhancing Innovations:** Calm's Sleep Mist and accompanying 'Sleep Story' contribute to the trend of developing innovative products and services that target better sleep and relaxation. ### Sectors Adopting This - **Health and Wellness:** The health and wellness industry can explore the opportunities for creating innovative sleep-enhancing products and experiences. - **Technology:** The technology industry can take inspiration from Calm's offline product launch and explore ways to integrate physical products with digital platforms. - **Personal Care:** The personal care industry can tap into the trend of combining aromatherapy and audio therapy to create unique and immersive relaxation products. ## Related on Trend Hunter - [Limited Edition Dream Sprays](https://www.trendhunter.com/trends/dream-spray.md) - [Functional Sleep Fragrances](https://www.trendhunter.com/trends/this-works-own-time.md) - [Sleep-Enhancing Earbud Apps](https://www.trendhunter.com/trends/calm-ozlo.md) - [Fast-Acting Sleep Sprays](https://www.trendhunter.com/trends/can-i-sleep-vitamin-spray.md) - [Meditative Sleep Apps](https://www.trendhunter.com/trends/calmalma.md) - [Oral Sleep Sprays](https://www.trendhunter.com/trends/oral-sleep-spray.md) - [Bedside Sleep Aid Devices](https://www.trendhunter.com/trends/lunora.md) - [Multisensory Sleep Devices](https://www.trendhunter.com/trends/sleep-soother-machine.md) - [Aromatherapeutic Sleep Patches](https://www.trendhunter.com/trends/blissful-sleep-inhalation-patch.md)