# Sleep-Friendly Cookies Nightfood's Sleep-Friendly Cookies Satifsy Evening Cravings By Laura McQuarrie | Published 2023-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sleep-friendly-cookies References: [axios](https://www.axios.com/2023/07/07/fancy-food-show-plant-based-salty-snacks) & [nightfood](https://nightfood.com/products/nightfood-prime-time-chocolate-chip-cookies-3-bag-pack)  It's common for people to experience feelings of guilt when indulging in a late-night snack but [Nightfood's](https://www.trendhunter.com/trends/sleep-friendly-cookie) Sleep-Friendly Cookies acknowledge that "humans are hard-wired to crave excess calories before the long nighttime fast." These cookies, formulated by sleep experts, were mindfully created with less fat, sugar and calories than ordinary cookies so anyone can enjoy a better-for-you pre-bedtime treat. Additionally, these [soft and chewy chocolate chip cookies](https://www.trendhunter.com/trends/dark-chocolate-chip-cookies) are a source of protein and prebiotic fiber, Vitamin B and inositol. To support more solid nights of rest, consumers are swapping out their usual [late-night snacks for functional, sleep-supporting products](https://www.trendhunter.com/trends/night-cravings) in the form of ice cream, cocktails, shakes and other sweet treats. These kinds of snacks satisfy post-dinner cravings in a way that helps, rather than hinders, winding down for the evening. ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 78% | Activity: 93% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Sleep-supporting Snacks:** Explore the rising trend of functional snacks designed to support a better night's sleep. - **Better-for-you Treats:** Discover the increasing demand for healthier alternatives to traditional desserts and snacks. - **Mindful Indulgence:** Find out how consumers are seeking guilt-free ways to satisfy their cravings without compromising on their health and well-being. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can tap into the market of sleep-friendly snacks by creating innovative products that promote better sleep and cater to consumer health concerns. - **Health and Wellness:** The health and wellness industry can leverage the demand for sleep-supporting products by developing and marketing various solutions such as herbal supplements, relaxation techniques, and lifestyle adjustments. - **Personal Care:** The personal care industry can explore opportunities to incorporate sleep-friendly ingredients into products such as lotions, aromatherapy oils, and bedtime skincare routines to promote relaxation and better sleep. ## Related on Trend Hunter - [Sleep-Friendly Cookies](https://www.trendhunter.com/trends/sleep-friendly-cookie.md) - [Sleep-Friendly Hotel Cookies](https://www.trendhunter.com/trends/sleepfriendly-hotel-cookies.md) - [Sleep-Supporting Cereals](https://www.trendhunter.com/trends/sweet-dreams-cereal.md) - [Melatonin-Infused Chocolates](https://www.trendhunter.com/trends/zenevo-sleepy-sweet.md) - [Botanical Bedtime Lattes](https://www.trendhunter.com/trends/sleeptime-superlatte.md) - [Mid-Day Energy Cookies](https://www.trendhunter.com/trends/3pm-afternoon-bites.md) - [Nighttime Protein Supplements](https://www.trendhunter.com/trends/sleep-protein.md) - [Calming Neutraceutical Tablets](https://www.trendhunter.com/trends/calming-candy-tabs.md) - [Nostalgic Low-Carb Cookies](https://www.trendhunter.com/trends/snickerdoodle-smartcookie.md)