# Yoga-Branded Sleep Collections B Yoga Boasts a Number of Products That Will Help You Sleep Better By Kalin Ned | Published 2021-07-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sleep-collection References: [byoganow](https://byoganow.com/collections/sleep) B [Yoga](https://www.trendhunter.com/trends/blakely-yoga-edit)—a favourite, high-performance brand in the yoga world—also offers a sleep collection because "sleeping well makes us more resilient." Apart from the company's Anti-Stress Edit, the range features [The Silk Sleep Mask](https://www.trendhunter.com/trends/satin-sleep-mask) and the [Silk Pillowcase](https://www.trendhunter.com/trends/hyaluronic-acidinfused-pillowcases). The latter product is offered in a white and 'storm' colourway. The pillowcase is made with 100% silk which makes it softer for the hair and the skin. The product is also hypoallergenic and regulates the temperature of the sleeper for a restful experience. The sleep mask, on the other hand, is offered in three colorways: Marbled Gold, Marbled Emerald, and Marbled Rose. The subtly elegant pattern gives the product a very luxurious feel. The mask is breathable, while the fabric is eco-friendly. Image Credit: B Yoga ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 81% | Activity: 58% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Sleep-enhancing Products:** There is an opportunity for companies to create a line of products, beyond just bedding, designed to better enhance and improve sleep. - **Sustainability in Sleep Products:** As consumers become more eco-conscious, there is an opportunity to create sleep products that are made from sustainable and environmentally friendly materials. - **Technology-integrated Sleep Products:** There is an opportunity for companies to create sleep products that are integrated with technology to track and improve sleep quality. ### Where This Applies - **Bedding Industry:** The bedding industry should consider expanding their offerings to include sleep-enhancing products beyond just sheets and pillows. - **Beauty and Skincare Industry:** The beauty and skincare industry should consider incorporating sleep-enhancing products, such as silk pillowcases and sleep masks, into their offerings as part of a holistic approach to self-care. - **Home Goods Industry:** The home goods industry should consider offering eco-friendly and sustainable sleep products as part of their product line to cater to an increasingly environmentally conscious consumer base. ## Related on Trend Hunter - [Mulberry Silk Sleep Masks](https://www.trendhunter.com/trends/silk-sleep-mask.md) - [Soothing Sleep Masks](https://www.trendhunter.com/trends/weighted-silk-sleep-stone-mask.md) - [Mulberry Silk Sleep Masks](https://www.trendhunter.com/trends/dore-rose.md) - [Sleep-Supporting Pregnancy Boxes](https://www.trendhunter.com/trends/sleep-support-package.md) - [Soothing Sleep-Promoting Accessories](https://www.trendhunter.com/trends/baloo-living.md) - [Sustainable Silk Accessories](https://www.trendhunter.com/trends/emilys-pillow.md) - [Relaxation-Promoting Eye Pillows](https://www.trendhunter.com/trends/eye-pillow1.md) - [Featherweight Silk Sleep Masks](https://www.trendhunter.com/trends/featherweight-silk-sleep-mask.md) - [Eyelash-Friendly Sleep Masks](https://www.trendhunter.com/trends/eyelash-protecting-eye-masks.md)