# Zero Alcohol Functional Beer The Sleeman Zero+ Boasts the Added Benefits of Electrolytes By Grace Mahas | Published 2024-03-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sleeman-zero References: [sleemanbreweries](https://www.sleemanbreweries.ca/)  Sleeman, the beloved Canadian brewery, is making a splash in the booming non-alcoholic beverage market with the launch of Sleeman Zero+. This innovative lager marks a first for the brand, offering a refreshing 0.0% ABV option infused with coconut water. Sleeman Zero+ caters to the growing demand for alcohol-free alternatives without sacrificing taste. It delivers a crisp, pure beer experience while incorporating the added benefit of electrolytes from coconut water. This strategic differentiation positions Sleeman as a leader in the [non-alcoholic beer space](https://www.trendhunter.com/trends/shiner-bock), catering to health-conscious consumers seeking a functional and flavorful option for any occasion. Launching this Spring in a convenient 6-pack format, Sleeman Zero+ is poised to tap into the increasing popularity of [non-alcoholic beverages](https://www.trendhunter.com/trends/refreshing-nonalcoholic-beer) while establishing itself as a distinct choice within the category. ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 92% | Activity: 97% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Coconut Water Infusions:** Incorporating coconut water into alcohol-free beverages presents a refreshing twist in the non-alcoholic drinks market. - **Functional Non-alcoholic Options:** The rise of non-alcoholic drinks with added benefits like electrolytes caters to health-conscious consumers seeking more than just a beverage. - **Convenient Packaging Innovations:** Introducing non-alcoholic beer in a 6-pack format offers consumers a convenient and ready-to-go option for various occasions. ### Where This Applies - **Brewing:** Breweries can explore the integration of functional ingredients like coconut water to expand their non-alcoholic beverage offerings. - **Beverage:** The beverage industry can capitalize on the demand for innovative non-alcoholic options that cater to specific consumer preferences and lifestyles. - **Packaging:** Packaging companies have the opportunity to develop new packaging solutions tailored to the growing market of non-alcoholic drinks, enhancing convenience and sustainability. ## Related on Trend Hunter - [Zero-Alcohol Lagers](https://www.trendhunter.com/trends/staropramen-00.md) - [Citrusy Alcohol-Free Beers](https://www.trendhunter.com/trends/michelob-ultra-zero-lime.md) - [Booze-Free Fusion Beers](https://www.trendhunter.com/trends/weizen-radler.md) - [Flavorful Alcohol-Free Beers](https://www.trendhunter.com/trends/kingfisher-zero.md) - [Low-Calorie Non-Alcoholic Beers](https://www.trendhunter.com/trends/michelob-ultra-zero.md) - [Non-Alcoholic Vitamin D-Infused Beers](https://www.trendhunter.com/trends/sunbrew.md) - [Non-Alcoholic QSR Beverages](https://www.trendhunter.com/trends/budweiser-zero-1.md) - [Premium Zero-Alcohol Seltzers](https://www.trendhunter.com/trends/white-claw-0-alcohol.md) - [Familiar Alcohol-Free Beers](https://www.trendhunter.com/trends/nonalcoholic-beers.md)