# Compact Sleek SUVs The New Land Rover Evoque Model Proves to Be Accessibly Luxurious By Kalin Ned | Published 2018-11-23 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/sleek-suv References: [dezeen](https://www.dezeen.com/2018/11/22/new-range-rover-evoque-gerry-mcgovern-land-rover-video/) & [landrover](https://www.landrover.co.uk/index.html) Land Rover launches an updated sleek SUV design as part of its [Range Rover](https://www.trendhunter.com/trends/luxury-electric-suv) family. Luxurious in aesthetic and performance-driven in function, the new model is described by the company's Chief Design Officer as a striking example of "reductive design." The latest elegant addition is an update of a [compact vehicle](https://www.trendhunter.com/trends/the-volvo-ex90) that was released back in 2011. The predecessor of the new sleek SUV proved to be the fastest-selling and the most compact model. This made it ideal for urban landscapes, as well as some off-the-road adventures. Its flexible design was adapted for the new model, however, the 2018 Evoque features a "cleaner and more refined" appearance. In addition to this, the sleek SUV boasts some tech-savvy features like cameras for the rear-view mirror and the grille. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 44% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Reductive Design:** The new Land Rover Evoque showcases the trend of reductive design, emphasizing simplicity and minimalism in SUV aesthetics. - **Tech-savvy Features:** The inclusion of rear-view mirror cameras and grille cameras in the new Evoque reflects the trend of incorporating advanced technologies in compact SUVs. - **Luxurious Compact Suvs:** The updated sleek design of the Range Rover Evoque provides a prime example of the trend towards accessibly luxurious compact SUVs. ### Who This Affects Most - **Automotive:** The automotive industry can leverage the trend towards reductive design and tech-savvy features to create innovative and stylish compact SUV models. - **Luxury Goods:** Luxury goods industry can capitalize on the growing demand for accessibly luxurious compact SUVs by offering upscale and high-end features in their models. - **Technology:** The technology industry can contribute to the trend of tech-savvy compact SUVs by developing advanced camera systems and integrating them seamlessly into vehicle designs. ## Related on Trend Hunter - [Hyper-Rugged Tech-Packed SUVs](https://www.trendhunter.com/trends/2026-land-rover-defender.md) - [Bronze-Accented Monochromatic SUVs](https://www.trendhunter.com/trends/2026-range-rover-sv-black-edition.md) - [Trailblazing Luxury Electric SUVs](https://www.trendhunter.com/trends/luxury-electric-suv.md) - [Night-Themed SUV Upgrades](https://www.trendhunter.com/trends/urbanight.md) - [Luxury Off-Road Electric SUVs](https://www.trendhunter.com/trends/range-rover-electric-prototype.md) - [Agile Sports-Focused SUVs](https://www.trendhunter.com/trends/2023-range-rover-sport.md) - [Luxe Winter Sport SUVs](https://www.trendhunter.com/trends/2024-range-rover-sport-deer-valley-edition.md) - [Alpine-Ready Performance SUVs](https://www.trendhunter.com/trends/alpineready-performance-suvs.md) - [Uniquely Personalizable Vehicles](https://www.trendhunter.com/trends/range-rover-sv.md)