# Songstress-Approved Hair Serums Garnier Fructis Sleek & Stay Hair Serum is Becky G-Approved By Michael Hemsworth | Published 2025-05-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sleek-stay-hair-serum References: [drugstorenews](https://drugstorenews.com/garnier-fructis-teams-becky-g-sleek-stay-hair-serum-launch) & [garnier](https://www.garnier.ca/en-ca/shop-products/hair-care/fructis)  [Garnier Fructis](https://www.trendhunter.com/trends/sleek-shine-frizz-tamer) Sleek & Stay Hair Serum is being promoted by the brand with a new campaign starring singer Becky G that showcases how it can be incorporated into a haircare routine. The campaign features a commercial with Becky G getting ready for a night out using the [haircare serum](https://www.trendhunter.com/trends/rosemary-serum), which helps to have tresses looking ultra-sleek while also being [resistant to humidity and water](https://www.trendhunter.com/trends/h90-hydroxytyrosol-hair-oil-serum). The product is reported to deliver benefits that will last for up to five washes to help consumers enjoy a simpler way to have their hair looking its best for days. Senior Vice President of Marketing Ali Fakih commented on the Garnier Fructis Sleek & Stay Hair Serum campaign with Becky G saying, "We're thrilled to welcome Becky G to the Garnier Fructis family. From her success in the music industry to her status as a global beauty icon, she continues to captivate audiences with her fearless attitude and relatability. She's a true icon for a new generation—bold, creative and always evolving. Her confidence, energy and dedication to authenticity make her the perfect ambassador for Fructis." ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 59% | Activity: 61% | Freshness: 39% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-endorsed Haircare:** The partnership with singer Becky G represents a strategic approach to leveraging celebrity influence in product promotion, highlighting a trend of aligning beauty brands with pop culture icons. - **Long-lasting Hair Products:** Haircare products like Garnier Fructis Sleek & Stay Hair Serum emphasize durability, appealing to consumers who desire hair solutions that maintain results over multiple washes. - **Humidity-resistant Hair Solutions:** Increasing demand for haircare products that withstand environmental challenges such as humidity signifies an opportunity for innovation in weather-resistant hair treatments. - **Multi-ethnic Beauty Marketing:** Targeting diverse demographics through figures like Becky G showcases a shift towards inclusivity and multicultural representation in beauty marketing. ### Where This Applies - **Beauty and Personal Care:** Innovations in haircare formulations, like humidity and water-resistant serums, could disrupt traditional practices within the beauty and personal care industry. - **Celebrity Influence Marketing:** The ever-growing involvement of celebrities in product endorsements is reshaping marketing strategies, with significant potential impact on various consumer goods sectors. - **Advertising and Campaign Production:** Collaborations with music and entertainment figures are transforming traditional advertising into more engaging, personality-driven campaigns. ## Related on Trend Hunter - [Multi-Day Hair Spray Campaigns](https://www.trendhunter.com/trends/smoothing-spray.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Frizz Control Products](https://www.trendhunter.com/trends/sleek-shine-frizz-tamer.md) - [Frizz-Fighting Hair Serums](https://www.trendhunter.com/trends/mare-hair-serum-sale.md) - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Clean Hair Growth Serums](https://www.trendhunter.com/trends/regro-hair-serum.md) - [Water-Based Hair Serums](https://www.trendhunter.com/trends/glow-for-it-hair-growth-serum.md) - [Frizz-Reducing Hair Serums](https://www.trendhunter.com/trends/magic-serum.md) - [Science-Backed Reparative Haircare](https://www.trendhunter.com/trends/garnier-fructis-hair-filler.md)