# Artist Custom Watch Series The Slawn x Rolex Multiverse Features 12 Unique Rolex Watches By Amy Duong | Published 2026-08-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/slawn-x-rolex References: [rolex](http://rolex.co.uk)  The Slawn x Rolex Multiverse is a 12-piece series of one-of-one custom Rolex watches created by British-Nigerian artist Olaolu Slawn with collaborators from sport, music, fashion and art. Confirmed contributors include Ronaldinho, Mario Balotelli, Gunna, Lil Yachty, Clint419, Zac FTP, VERDY, Gabriel Moses, Cedric Christie, David Grutman and Nigerian skate collective Motherlan, while two collaborators remain undisclosed. Each watch features an individual design, extending Slawn's previous hand-painted Rolex projects into a broader [collaborative collection](https://www.trendhunter.com/trends/phantaci-x-undefeated). Announced through a webcam-style teaser, the project brings together distinct visual approaches across all 12 timepieces so that no two watches share the same appearance. The collection follows Slawn's 2024 [hand-painted Rolex DateJust](https://www.trendhunter.com/trends/derrick-adams) "Berlin" series and continues his exploration of [customized luxury watches](https://www.trendhunter.com/trends/time-and-space). The project website launches on August 18, 2026, with the one-of-one watches scheduled for individual releases throughout August. Image Credit: Rolex ## Trend Insights (Trend Hunter) - Score: 9.3/10 - Popularity: 96% | Activity: 93% | Freshness: 90% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Why This Trend Is Growing - **Artist-curated Luxury:** Collaborative one-of-one watches signal a growing market for luxury goods shaped by contemporary artists, cultural tastemakers and collectible storytelling. - **Celebrity Co-creation Drops:** Limited releases tied to athletes, musicians and fashion figures create scarcity-driven demand while turning product launches into cross-cultural media events. - **Customized Status Symbols:** Personalized luxury timepieces reflect a shift from heritage ownership toward expressive identity pieces with stronger resale, fandom and community appeal. ### Industries Being Reshaped - **Luxury Watches:** Bespoke modifications and artist-led editions are expanding traditional watchmaking into collectible art objects with new high-margin audience segments. - **Contemporary Art:** Wearable canvases offer artists an alternative commercial format that blends gallery credibility with luxury consumer culture. - **Fashion Collectibles:** Scarce collaborative accessories sit between streetwear drops and fine luxury, creating new opportunities for digitally amplified release models. ## Related on Trend Hunter - [Carbon Dive Watches](https://www.trendhunter.com/trends/pam01707.md) - [80s Era-Inspired Timepiece Models](https://www.trendhunter.com/trends/timex-retroware-digital-watch.md) - [Transforming Smartwatch Displays](https://www.trendhunter.com/trends/motorola-pivoting-wearable.md) - [Bauhaus-Honoring Watch Ranges](https://www.trendhunter.com/trends/ciga-design-hunter-series.md) - [Purple Heritage Watches](https://www.trendhunter.com/trends/edo-purple.md) - [Scooter-Inspired Watches](https://www.trendhunter.com/trends/seiko-5-sports-x-honda.md) - [Comic Automatic Watches](https://www.trendhunter.com/trends/spiderman-automatic-watch.md) - [AI-Powered Beauty Search Engines](https://www.trendhunter.com/trends/aipowered-beauty-search-engine.md) - [AI App Builders](https://www.trendhunter.com/trends/iswiftdev.md)