# 'Star Wars' Women's Perfume Slave Leia Perfume by Genki Wear is Perfect for Aspiring Geek Vixens By Annie Ho | Published 2010-08-22 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/slave-leia-perfume References: [foolishgadgets](http://foolishgadgets.com/201008/slave-leia-perfume/) & [shop.starwars](http://shop.starwars.com/catalog/product.xml?topcatID=1300264product_id=1322354category_id=1305144) Here's a treat for all the '[Star Wars](https://www.trendhunter.com/trends/star-wars-collection-2)' fan out there: Now you can smell like Princess Leia with this [Slave Leia perfume](https://www.trendhunter.com/trends/sisterland-stranger-things). The perfume bottle resembles the Slave Leia costume that Princess Leia worn in the film. According to Genki Wear, the Slave Leia Perfume has "[floral top notes of white peach](https://www.trendhunter.com/trends/heavenly-peach-frappuccino-fragrance), lily, bergamot, heliotrope and raspberry that dry down to a warm sultry mix of cashmere woods, musk and night-blooming jasmine.” **Implications** - Companies can appeal to a specific demographic of franchise fans by developing products fit for them specifically. By creating an item targeted at women science fiction fans, the business is addressing a want from an untapped market. The use of celebrity endorsements and branding will attract buyers to a new product or company. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 25% | Activity: 43% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### Why This Trend Is Growing - **Franchise-focused Products:** Developing products specifically targeted at fans of a franchise can open up new and untapped markets. - **Gender-targeted Products:** Appealing to a specific demographic by offering products fit for them specifically can increase sales and customer loyalty. - **Celebrity Endorsements:** The use of celebrity endorsements and branding can attract buyers to a new product or company. ### Industries Being Reshaped - **Cosmetics:** Creating scents or other cosmetic products targeted at specific fan bases provides an opportunity for growth and brand loyalty. - **Fashion and Accessories:** Developing merchandise such as clothing and accessories based on franchises can expand product lines and attract new customers. - **Entertainment Merchandise:** Expanding product lines to include more unique merchandise items can increase interest and revenue in the entertainment industry. ## Related on Trend Hunter - [Sci-Fi Fragrance Collections](https://www.trendhunter.com/trends/hotel-collection-star-wars.md) - [Sci-Fi Bath Soaps](https://www.trendhunter.com/trends/star-wars-bath-soap.md) - [Fairytale-Inspired Fragrances](https://www.trendhunter.com/trends/the-enchanting-collection.md) - [PSL-Inspired Perfumes](https://www.trendhunter.com/trends/eau-de-psl.md) - [Villain Inspired Fragrance Lines](https://www.trendhunter.com/trends/disney-villains-2.md) - [Sci-Fi Franchise-Inspired Fashion](https://www.trendhunter.com/trends/star-wars-collection-2.md) - [Galactic Musky Perfumes](https://www.trendhunter.com/trends/tubereuse-astrale.md) - [Dreamy Perfume Scents](https://www.trendhunter.com/trends/lolita-lempicka.md) - [Anime Franchise-Inspired Fragrances](https://www.trendhunter.com/trends/donguri.md)