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# $1,625 Ripped Shirts
Balmain's Slashed Army T-Shirt Looks Like It's Been Through War

By Joanne Lam | Published 2010-03-29 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/slashed-army-t-shirt-balmain
References: [net-a-porter](http://www.net-a-porter.com/product/65937)

Fashion designers get their inspiration from a variety of interesting sources. This spring, [Balmain](https://www.trendhunter.com/trends/the-lion-king-collection) gets inspired by the [military](https://www.trendhunter.com/trends/relwen-sailcloth-tanker-jacket), taking casual wear to the next level with the Slashed Army T-shirt.

This [casual army green](https://www.trendhunter.com/trends/bw-army-lux) piece doesn't have anyone doubting it's actually been through war. The ruggedly cut holes, large and small, definitely remind us of battle wounds. However, as these shirts go for $1,625 apiece, I think it's a bit much to pay for "utility chic".

## Trend Insights (Trend Hunter)

- Score: 5.5/10
- Popularity: 75% | Activity: 82% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion)

## Key Themes

### Why This Trend Is Growing

- **Distressed Clothing:** Designing and selling clothing items that look worn or damaged is becoming a trend in the fashion industry, offering a new style to consumers.
- **Luxury Casual Wear:** Fashion designers are creating high-end versions of everyday clothing items, offering consumers the opportunity to purchase casual wear for a premium price.
- **Military-inspired Fashion:** The military is becoming a popular source of inspiration for fashion designers, leading to the creation of military-style clothing items for everyday wear.

### Industries Being Reshaped

- **Fashion:** The fashion industry has the opportunity to innovate by designing distressed and military-inspired clothing, offering new styles for their consumers.
- **Luxury Goods:** Luxury goods companies can explore the trend of creating high-end versions of everyday clothing items to tap into a new market of consumers.
- **Marketing and Advertising:** Marketing and advertising firms can take advantage of the distressed clothing trend by creating campaigns that appeal to younger consumer markets who are interested in the unique styles.

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