# Frozen Energy-Boosting Beverages The Tim Hortons Slapshot Energy Drinks Include Five Flavors By Michael Hemsworth | Published 2019-09-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/slapshot-energy-drinks References: [chewboom](https://www.chewboom.com/2019/09/10/tim-hortons-pours-new-slapshot-energy-drinks/) & [timhortons](https://www.timhortons.com) The [Tim Hortons](https://www.trendhunter.com/trends/starry-eyed-timsboost) Slapshot Energy Drinks have been unveiled by the brand as a new line of refreshments that will help to quench thirst, beat end-of-summer heat and offer a distinct boost to energy levels. The drinks come in five flavor options including Original, Cherry, Lemon, Strawberry and Blue Raspberry, which are positioned as an alternative to the coffee products the brand is well-known for. The beverages are made with a [slushy base](https://www.trendhunter.com/trends/replenish-slurpee-mixup-cherry-blue-raspberry) that is then infused with flavoring to make it a refreshing alternative to hot drinks or even conventional energy drinks that have become quite popular with younger consumers. The Tim Hortons Slapshot Energy Drinks are available now at participating locations, but only for a limited time. Image Credit: Tim Hortons ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 56% | Activity: 83% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Slushy Energy Drinks:** Creating a new category of energy drinks with a refreshing slushy base. - **Alternative to Coffee:** Providing a non-coffee option for consumers who want an energy boost. - **Limited Time Offer:** Creating urgency and exclusivity with a limited edition release. ### Sectors Adopting This - **Beverage:** Opportunity for beverage companies to innovate with slushy energy drink formulations. - **Coffee:** Coffee companies can expand their product range by offering non-coffee energy drinks. - **Limited Edition:** Retailers can leverage limited time offers to drive sales and create a sense of exclusivity. ## Related on Trend Hunter - [Collaboration Cafe Energy Drinks](https://www.trendhunter.com/trends/starry-eyed-timsboost.md) - [Fruity Energy Drinks](https://www.trendhunter.com/trends/fruity-energy-drink.md) - [Expansive Summertime Cafe Refreshments](https://www.trendhunter.com/trends/summer-drinks-menu.md) - [Caffeine-Free Summertime Cafe Drinks](https://www.trendhunter.com/trends/the-tim-hortons-refreshers.md) - [Icy Creamy Beverages](https://www.trendhunter.com/trends/frozen-quenchers.md) - [Caffeine-Packed QSR Drinks](https://www.trendhunter.com/trends/tim-hortons-redeye-beverages.md) - [Icy Berry Blend Drinks](https://www.trendhunter.com/trends/berry-cherry-refresher.md) - [Effervescent Fruit-Forward Cafe Drinks](https://www.trendhunter.com/trends/sparkling-quenchers.md) - [Energy-Boosting Tea-Based Refreshments](https://www.trendhunter.com/trends/hteao-refreshers.md)