# Zesty Non-Alcoholic Beverages Slange Var is a Non-Alcoholic Drink Made with Ginger, Limes & Honey By Laura McQuarrie | Published 2019-04-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/slange-var References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2018/12/james-espey-invests-in-non-alcoholic-slange-var/) & [slangevar](https://slangevar.com/products/slange-var-3-bottle-case) Slange Var gets its name from a traditional Scottish Gaelic toast and it is a [non-alcoholic beverage](https://www.trendhunter.com/trends/functional-nonalcoholic-drinks) that gives people something to say "cheers to your health" over. The alcohol-free drink is described as being fresh and zesty and can be enjoyed in a myriad of ways on its own, with ice and sparkling water or even [mocktails and cocktails](https://www.trendhunter.com/trends/mocktail-variety-pack). The non-alcoholic drink gets its unique flavor and color from a blend of limes, ginger, honey and fresh water from the Trossachs area of Scotland. This non-alcoholic product was created as one that specifically "fits a gap in the market for many Millennials who are either drinking less or not at all." From the perspective of Slange Var's creators, this demographic is looking for more [sophisticated alternatives](https://www.trendhunter.com/trends/sophisticated-alcoholfree-cocktails) to challenge the products coming out of the alcohol industry. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 25% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Alcohol Substitute Beverages:** Opportunity to cater to the growing demographic of Millennials who are drinking less or not at all by offering sophisticated non-alcoholic alternatives like Slange Var. - **Health-conscious Beverages:** Opportunity to market non-alcoholic beverages like Slange Var as a healthy and refreshing option for health-conscious consumers. - **Flavor-infused Beverages:** Opportunity to experiment with unique and flavorful ingredients like lime, ginger and honey to create refreshing and zesty non-alcoholic options like Slange Var. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for beverage companies to create and market non-alcoholic beverages to cater to the growing demographic of health-conscious consumers and those drinking less or not at all like Slange Var. - **Hospitality Industry:** Opportunity for restaurants, hotels and bars to offer refreshing and unique alcohol-free options like Slange Var on their menus to cater to the changing demographics of customers. - **Retail Industry:** Opportunity for supermarkets and beverage retailers to stock and market non-alcoholic alternatives like Slange Var to cater to the growing demand for healthier and non-alcoholic beverage options. ## Related on Trend Hunter - [Non-Alcoholic Shrub Infusions](https://www.trendhunter.com/trends/sprigster.md) - [Alcohol-Free Soft Drinks](https://www.trendhunter.com/trends/social-softs.md) - [Premium Adult Soft Drinks](https://www.trendhunter.com/trends/zag-drinks.md) - [Refreshing No-Alcohol Seltzers](https://www.trendhunter.com/trends/say-seltzer.md) - [Celebratory Non-Alcoholic Beverages](https://www.trendhunter.com/trends/le-fizz.md) - [Non-Alcoholic Scottish Gins](https://www.trendhunter.com/trends/nonalcoholic-botanical-spirit.md) - [Plant-Based Alcohol Alternatives](https://www.trendhunter.com/trends/tenneyson.md) - [Cocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/ginger-lime-mule.md) - [Mocktail-Style Sparkling Waters](https://www.trendhunter.com/trends/nojito.md)