# British Transit Lookbooks The Slam City Skates 2013 S/S Collection Takes Over London By Katie Pagnotta | Published 2013-01-06 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/slam-city-skates-2013 References: [hypebeast](http://hypebeast.com/2013/1/slam-city-skates-2013-spring-summer-lookbook) & [slamcity](http://www.slamcity.com/) The Slam City Skates 2013 lookbook takes the viewer on a stroll through London via an array of different transit systems. The journey is meant to showcase the label's [streetwear collection](https://www.trendhunter.com/trends/flippers-fashion-collection) and its staff. The urban street scenes are authentic and the styling is on point. The lookbook was shot by Sam Ashley and features actual Slam City Skates staff members Paddy Jones and Sam Hughes. The boys hit the pavement and strutted their stuff. Candid shots include a pose on a boat adorned with a union-jack flag banner, a bike ride through the city, and one of the boys riding the metro. Clothing and accessories displayed in the photos include tees, caps and the brand's collaborative footwear with [Converse](https://www.trendhunter.com/trends/one-star-city). The Slam City Skates 2013 lookbook is a visual passage of British streets and apparel. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 56% | Activity: 26% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Authentic Urban Street Scenes:** There is an opportunity to capitalize on shooting lookbooks featuring actual staff members on the streets as opposed to using models. - **Combining Transit with Fashion:** Providing lookbooks or advertisements that showcase fashion in different urban transit systems can be a unique and innovative approach to marketing. - **Collaborative Footwear:** Collaborating with well-known footwear brands, such as Converse, can lead to innovative and exclusive sneaker releases that grab customer attention. ### Industries Being Reshaped - **Streetwear Apparel:** Streetwear companies can benefit from shooting lookbooks and campaigns focused on authenticity and staff involvement. - **Fashion Photography:** Photographers specializing in fashion can stand out by combining their shoots with unique backdrops and transportation options. - **Sneaker Industry:** Collaborating with established footwear brands in developing exclusive releases can create major hype and interest around the brand. ## Related on Trend Hunter - [Skateboard-Themed Photography Books](https://www.trendhunter.com/trends/rabbit-hole-1.md) - [Public Transit-Themed Swimwear](https://www.trendhunter.com/trends/transport-for-london-and-budgy-smuggler.md) - [City-Themed Luxury Fashion Campaigns](https://www.trendhunter.com/trends/back-to-the-city.md) - [Heritage-Honoring Collaborative Skate Shoes](https://www.trendhunter.com/trends/fuct-collaboration.md) - [Expansive Spring-Ready Skatewear](https://www.trendhunter.com/trends/palace-spring-2024.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [British Youth-Culture Photography Books](https://www.trendhunter.com/trends/home-and-away.md) - [Skateboarding Heritage Collection](https://www.trendhunter.com/trends/united-through-skateboarding.md) - [Spring Technical Apparel](https://www.trendhunter.com/trends/acoldwall-5.md)