# Second Life Charity Event World's Largest Coffee Morning By Bianca | Published 2007-09-28 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/sl-worlds-largest-coffee-morning References: [techdigest](http://techdigest.tv/2007/09/cancer_charity_1.html) More Second Life trends? Coffee again? You bet, only this time, they're combined, and for a cause. Second Life hosted its first "[World's Largest Coffee Morning](https://www.trendhunter.com/trends/worlds-largest-iced-latte)" today to celebrate the online game's brand new cancer center. Macmillan Cancer Support, a UK charity is hosting the day long online event that will serve up free coffee for Second Lifers. In addition, they scattered coffee mugs around the virtual world to [collect donations from generous gamers](https://www.trendhunter.com/trends/virtual-donors). In exchange, they receive a [free virtual t-shirt](https://www.trendhunter.com/trends/comic-relief-us-and-nickelodeon). ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 37% | Activity: 34% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Virtual Charity Events:** The popularity of virtual and online events has opened up opportunities for charities to host fundraising events, allowing for wider global reach and participation. - **Gamification for Charitable Causes:** Integrating gaming elements into charitable events can attract younger audiences and drive engagement through incentivization and rewards. - **Virtual Currency for Donations:** Providing virtual currency such as free t-shirts to donors can further incentivize charitable contributions within virtual worlds or online communities. ### Industries Being Reshaped - **Charities and Non-profits:** Charities and non-profits can explore virtual and online event opportunities to raise funds and increase awareness of their causes. - **Gaming and Virtual World Platforms:** Gaming and virtual world platforms can offer tools and resources for charities to host and promote virtual fundraising events. - **Digital Payment Platforms:** Digital payment platforms can provide seamless transactions for virtual donations, making it easier for individuals to contribute to charitable causes. ## Related on Trend Hunter - [Coffee-Themed Soccer Games](https://www.trendhunter.com/trends/lavazza-arena.md) - [Charitable Digital Auctions](https://www.trendhunter.com/trends/digital-auction.md) - [Slackliner-Backed Donations](https://www.trendhunter.com/trends/mccaf-at-home.md) - [Social Good Coffee Vans](https://www.trendhunter.com/trends/nespresso-and-change-please.md) - [Daytime Coffee Mixers](https://www.trendhunter.com/trends/the-coffee-party.md) - [Gamified Holiday Promotions](https://www.trendhunter.com/trends/starbucks-for-life-merrython.md) - [Complimentary Coffee Campaigns](https://www.trendhunter.com/trends/starbucks-and-nhs-charities-together.md) - [Charitable Camp Initiatives](https://www.trendhunter.com/trends/tim-hortons-annual-camp-day.md) - [Charitable Holiday Coffees](https://www.trendhunter.com/trends/rmhc-canada.md)