# Equality Celebrating Vodka Drinks Skyy Vodka Yyes Celebrates Australia's Same-Sex Marriage Laws By Ell Smith | Published 2018-03-07 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/skyy-vodka-yyes References: [thedrinksbusiness](https://www.thedrinksbusiness.com/2018/03/skyy-vodka-launches-cans-with-engagement-rings-to-support-lgbt-rights/) & [skyy](http://www.skyy.com/?agecheck=false) Last December, Australia's same-sex marriage laws were approved, and to celebrate [Skyy Vodka](https://www.trendhunter.com/trends/coming-out-again) introduced a new [rainbow-clad pre-mixed can](https://www.trendhunter.com/trends/sparkling-vodka-drink) called the Skyy Vodka Yyes. Each one of these cans feature a [pull-tab that resembles an engagement ring](https://www.trendhunter.com/trends/nontraditional-engagement-ring) as according to Nicole Stanners, Skyy Vodka's marketing director, “We are incredibly proud to celebrate marriage equality in Australia with the launch of the new Skyy Vodka Yyes can, especially if it’s encouraging loved up Aussies to get hitched!” In addition to celebrating same-sex marriage, the vodka drink brand will donate $1 from the sale of each can to the Just Equal Organization - a group that supports the Australian LGBTQ+ community. The limited-edition packaging will be sold in Australia until March 31st. Image Credit: Skyy Vodka ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 44% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### What's Driving This Trend - **Same-sex Marriage Celebrations:** Skyy Vodka's introduction of the rainbow-clad Skyy Vodka Yyes can celebrates Australia's same-sex marriage laws. - **Cause-driven Marketing:** Skyy Vodka's donation from the sale of each can to the Just Equal Organization demonstrates the growing trend of brands supporting social causes. - **Limited-edition Packaging:** Skyy Vodka's use of limited-edition packaging for the Skyy Vodka Yyes can taps into consumer desire for exclusive and collectible products. ### Who This Affects Most - **Alcohol:** The introduction of Skyy Vodka Yyes highlights the ongoing innovation and marketing efforts within the alcohol industry. - **LGBTQ+ Advocacy:** Skyy Vodka's partnership with the Just Equal Organization showcases opportunities for brands to align with LGBTQ+ advocacy groups. - **Promotional Merchandise:** The creation of the Skyy Vodka Yyes can with a pull-tab resembling an engagement ring presents opportunities for innovation in the promotional merchandise industry. ## Related on Trend Hunter - [LGBTQ+ Vodka Campaigns](https://www.trendhunter.com/trends/coming-out-again.md) - [Bespoke LGBTQ+-Celebrating Vodkas](https://www.trendhunter.com/trends/five-husbands.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [LGBTQ+ Vodka Sodas](https://www.trendhunter.com/trends/gay-water.md) - [Citrusy Branded Spirit Cocktails](https://www.trendhunter.com/trends/skyy-vodka-soda.md) - [Pride-Celebrating Kombucha Cans](https://www.trendhunter.com/trends/brew-dr-kombucha-1.md) - [LGBTQ-Supporting Beer Cans](https://www.trendhunter.com/trends/alchemist-just-say-gay.md) - [Pride-Celebrating Wine Packaging](https://www.trendhunter.com/trends/cool-cat-1.md) - [Celebratory Vodka Magnums](https://www.trendhunter.com/trends/vodka-cruiser.md)