# Citrusy Branded Spirit Cocktails SKYY Vodka & Soda Comes in Two Flavor Options By Michael Hemsworth | Published 2024-03-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skyy-vodka-soda References: [foodbev](https://www.foodbev.com/news/skyy-vodka-launches-citrus-flavoured-rtd-cocktails/) & [skyyvodka](https://www.skyyvodka.com)  [SKYY Vodka & Soda](https://www.trendhunter.com/trends/skyy-martinis) is a new [ready-to-drink (RTD) product](https://www.trendhunter.com/trends/vodka-refreshers) from the spirit brand that's crafted with taste, quality and convenience in mind to help consumers enjoy a premium refreshment at their leisure. The canned cocktails are crafted with the brand's signature vodka along with soda and premium natural flavors to give each one a refreshing profile. The drinks come in two flavors including Lime & Mint and Lemon & Elderflower, which come in at 90-calories each and have a 4% ABV while also being suitable for vegan consumers. Senior Category Director of [Campari America](https://www.trendhunter.com/trends/espoln-tequila) Mark Watson spoke on the new SKYY Vodka & Soda saying, "We continue to take the necessary steps to perfect our products across the entire SKYY portfolio – from identifying the best tasting flavour combinations, to ensuring the effervescence of the soda in our RTD’s is just right." ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 81% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Premium RTD Beverages:** The rise of premium RTD beverages like SKYY Vodka & Soda caters to consumers seeking convenience without compromising on taste or quality. - **Natural Flavor Infusions:** Innovations in natural flavor infusions for canned cocktails, such as Lime & Mint and Lemon & Elderflower, offer refreshing options to health-conscious individuals. - **Vegan-friendly Alcoholic Drinks:** The development of vegan-friendly RTD alcoholic drinks taps into the growing demand for plant-based options in the beverage industry. ### Who This Affects Most - **Alcoholic Beverage:** The alcoholic beverage industry is ripe for disruptive innovation with the introduction of premium RTD beverages like SKYY Vodka & Soda. - **Natural Flavoring:** The natural flavoring industry stands to benefit from the trend towards innovative flavor infusions in ready-to-drink cocktails like Lime & Mint and Lemon & Elderflower. - **Vegan Food and Drink:** The vegan food and drink industry can capitalize on the shift towards vegan-friendly alcoholic drinks like SKYY Vodka & Soda to cater to a plant-based consumer base. ## Related on Trend Hunter - [Culinary-Inspired Vodka Sodas](https://www.trendhunter.com/trends/vaqit.md) - [Canned Vodka Lime Cocktails](https://www.trendhunter.com/trends/slingsby-solo-vodka.md) - [Fruit-Forward Vodka Cocktails](https://www.trendhunter.com/trends/squeezed-vodka-cocktails.md) - [Ready-to-Pour Vodka Martinis](https://www.trendhunter.com/trends/skyy-martinis.md) - [Fruit-Forward Canned Cocktails](https://www.trendhunter.com/trends/smirnoff-smash-vodka-soda.md) - [Sophisticated Canned Vodkas Sodas](https://www.trendhunter.com/trends/organic-infusions-vodka-soda.md) - [High-End Spirit Canned Drinks](https://www.trendhunter.com/trends/sparkling-vodka-drink.md) - [Low-Calorie RTD Vodka Cocktails](https://www.trendhunter.com/trends/vodka-refreshers.md) - [Canned Premium Vodka Cocktails](https://www.trendhunter.com/trends/croc-cocktails.md)