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# Movie-Themed Alcohol
The Skyy Vodka 'Sex and the City 2' Bottle is Glitterized Glamour

By Allison Love | Published 2010-05-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/skyy-vodka-sex-and-the-city-2
References: [justluxe](http://www.justluxe.com/fine-living/trends/feature-619273.php) & [skyy](http://www.skyy.com/)

[Skyy](https://www.trendhunter.com/trends/nope) Vodka has unveiled its newest venture with a line of [limited edition Skyy Vodka](https://www.trendhunter.com/trends/skyy-infusions-spicy-mango) Sex and the City 2 bottles in honor of the movie's release. The set of bottles, designed by the legendary Sex and the City clothing stylist Patricia Field, is one in a series of promotional items for the sequel.

The classic blue Skyy Vodka bottle has been adorned with glitter and the icon for the Sex and the City 2 movie. Patricia Field also serves as the spokesperson for the Skyy Vodka Sex and the City 2 campaign.

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 53% | Activity: 21% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### What's Driving This Trend

- **Movie-themed Alcohol:** Opportunity to create limited edition alcohol bottles and promotions inspired by popular movies.
- **Glitterized Packaging:** Opportunity to add glitter and other visual effects to packaging designs for a touch of glamour.
- **Celebrity Collaborations:** Opportunity for clothing stylists and celebrities to collaborate with alcohol brands on promotional campaigns and bottle designs.

### Who This Affects Most

- **Alcohol Production:** Opportunity for alcohol producers to capitalize on movie-themed collaborations and limited edition bottle designs.
- **Packaging Design:** Opportunity for packaging designers to incorporate glitter and other visual effects for glamorous product presentations.
- **Celebrity Endorsement:** Opportunity for celebrities and clothing stylists to expand their brand partnerships to include alcohol campaigns and promotions.

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