# LGBTQ+ Wedding Campaigns The SKYY Vodka 'SKYY Says I Do' Campaign was Created with NYC Pride By Michael Hemsworth | Published 2022-12-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skyy-says-i-do References: [bevnet](https://www.bevnet.com/spirits/2022/skyy-vodka-toasts-marriage-equality-by-offering-to-fund-marriages-nationwide) & [skyyvodka](https://www.skyyvodka.com)  The [SKYY Vodka](https://www.trendhunter.com/trends/coming-out-again) 'SKYY Says I Do' campaign has been created by the brand in partnership with NYC Pride as part of ongoing support for the LGBTQ+ community and marriage equality. The campaign will cover wedding costs for 100 couples on a nationwide basis as part of a sweepstakes through [Instagram](https://www.trendhunter.com/trends/it-gets-better-project) and at a pop-up chapel in New York City in celebration of marriage equality. Couples can enter to have their wedding covered by simply posting a photo of themselves toasting to marriage equality, using the hashtag #SKYYSaysIDo and tagging @SKYYVodka on Instagram. Campari Senior Category Marketing Director Sean Yelle spoke on the SKYY Vodka 'SKYY Says I Do' campaign saying, "As a supporter of marriage equality, SKYY Vodka is proud to stand alongside the [LGBTQIA](https://www.trendhunter.com/trends/cool-cat-1)+ community. The progressive spirit of SKYY Vodka is rooted in its California origins, and the brand is committed to making a positive impact on social justice issues that affect the community at large.” ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 22% | Activity: 38% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Marriage Equality Campaigns:** Brands can create innovative marriage equality campaigns that support the LGBTQ+ community and generate positive brand sentiment. - **Social Justice Sweepstakes:** Companies can launch social justice sweepstakes to increase brand engagement and support important causes. - **Pop-up Weddings:** The rise of pop-up weddings offers unique marketing opportunities for brands looking to connect with consumers in a meaningful way. ### Who This Affects Most - **Alcohol:** Alcohol brands can support marriage equality and the LGBTQ+ community through creative campaigns, generating positive brand sentiment and increasing sales. - **Social Media:** Social media platforms can be used to launch social justice sweepstakes and facilitate user-generated content campaigns that promote positive social change. - **Wedding Planning:** Pop-up weddings and other non-traditional wedding experiences present innovative opportunities for wedding planning and event industries to expand their offerings and attract new customers. ## Related on Trend Hunter - [LGBTQ+ Vodka Campaigns](https://www.trendhunter.com/trends/coming-out-again.md) - [Bespoke LGBTQ+-Celebrating Vodkas](https://www.trendhunter.com/trends/five-husbands.md) - [Expansive Pride Activations](https://www.trendhunter.com/trends/2slgbtqi-community.md) - [Pride Month-Focused Mixology Events](https://www.trendhunter.com/trends/celebratingyou-campaign.md) - [Citrusy Branded Spirit Cocktails](https://www.trendhunter.com/trends/skyy-vodka-soda.md) - [Vodka-Movie Crossover Campaigns](https://www.trendhunter.com/trends/nope.md) - [Anti-Breakup Festive Campaigns](https://www.trendhunter.com/trends/red-white-merry.md) - [Prideful Vodka Bottles](https://www.trendhunter.com/trends/crystal-head.md) - [LGBTQ+ Community-Owned Distillery's](https://www.trendhunter.com/trends/queer-spirits.md)