# Sultry Comfy Sneaker Ads This Skyscape Ad Shows How Easy It is to Forget You're Wearing a Pair By Laura McQuarrie | Published 2014-03-15 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/skyscape References: [creativecriminals](http://creativecriminals.com/reebok/miranda-kerr-introduces-skyscape) & [youtube](http://www.youtube.com/watch?v=GMd8WEMlWvw) This simple, but effective commercial for Skyscape playfully communicates just how comfortable its sneakers are. Miranda Kerr stars in the ad, which helps to give it some much-needed oomph, since the premise is pretty basic. Kerr is seen stepping through her front door, presumably arriving home after a workout. The camera follows her all over the house as she strips of her workout gear and then finally gets ready to hop into the shower. The commercial likens the [running shoes](https://www.trendhunter.com/trends/soft-wins) to wearing a second skin, as Kerr is shown stepping into the shower and then back out again, since she forgot to take off her ever-so-[comfortable Skyscape shoes](https://www.trendhunter.com/trends/meet-every-moment). The ad is cheeky and playful and Kerr totally sells the concept. ## Trend Insights (Trend Hunter) - Score: 0.4/10 - Popularity: 2% | Activity: 3% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Comfort-driven Sneaker Advertising:** Opportunity to create engaging ads that emphasize the comfort and ease of wearing sneakers. - **Celebrity Endorsements in Product Advertising:** Using famous faces like Miranda Kerr to add appeal and attract attention to the product. - **Creating Playful and Cheeky Ad Campaigns:** Opportunity to captivate viewers with humorous and light-hearted commercials. ### Sectors Adopting This - **Footwear:** Opportunity to market sneakers that prioritize comfort and convenience. - **Advertising:** Opportunity for advertising agencies to create innovative and attention-grabbing campaigns for various products. - **Fashion:** Opportunity for fashion brands to collaborate with celebrities and communicate the comfort aspects of their products. ## Related on Trend Hunter - [Animated Footwear Campaigns](https://www.trendhunter.com/trends/free-your-feet.md) - [Athlete-Starring Footwear Campaigns](https://www.trendhunter.com/trends/speed-shopping.md) - [Comfort-Focused Hands-Free Slip-In Shoes](https://www.trendhunter.com/trends/slipin-shoes.md) - [Sporty Fashion Spring Campaigns](https://www.trendhunter.com/trends/1000-back.md) - [Comfort-Focused Urban Shoe Campaigns](https://www.trendhunter.com/trends/cole-haan-comfortable.md) - [Stylish Footwear Campaigns](https://www.trendhunter.com/trends/flex-as-you-go.md) - [Kickoff Footwear Commercials](https://www.trendhunter.com/trends/skechers-big-game.md) - [Lunar-Inspired Footwear](https://www.trendhunter.com/trends/cloudzone-moon.md) - [Vibrant Runner-Targeted Commercials](https://www.trendhunter.com/trends/puma-southeast-asia.md)