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# Terrifying Observation Towers
SkyRise Miami Will Host a Number of Terrifying Rides

By Rahul Kalvapalle | Published 2014-09-10 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/skyrise-miami
References: [gizmag](http://www.gizmag.com/skyrise-miami/33732/) & [skyrisemiami](http://www.skyrisemiami.com/)

SkyRise Miami is a 304-meter (1000-foot) high observation tower set to be built in Miami. The tower will also host a wide variety of attractions including bungee jumping, a free-fall ride and a cinema among other things. It will be the tallest tower in Florida once completed.

The tower will contain a private club, a trio of [observation decks](https://www.trendhunter.com/trends/cn-tower-renovation), a [nightclub](https://www.trendhunter.com/trends/mercury-tower), a ballroom and a fancy restaurant. It will also feature a scary-sounding attraction called SkyRise Drop, that is likened to base-jumping but with a bungee rope.

SkyRise Miami is expected to attract 3.2 million visitors a year, with developer Jeff Berkowitz labeling it the "Miami Eiffel Tower". The tower will be situated in [downtown Miami](https://www.trendhunter.com/trends/siro-brickell-in-miami) and is expected to cost $430 million to build, with construction scheduled to get underway later this year and be completed by mid-2017.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 35% | Activity: 10% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### What Makes This Trend Stand Out

- **Skyrise Attractions:** Create innovative and thrilling rides and attractions to enhance the visitor experience at observation towers.
- **Vertical Entertainment:** Expanding the concept of observation towers to incorporate various forms of entertainment and recreation.
- **Urban Landmarks:** Developing iconic towers in urban areas to draw tourists and boost local economies.

### Sectors Adopting This

- **Amusement Parks:** Integrate thrilling rides and attractions from observation towers into existing or new amusement park experiences.
- **Hospitality:** Provide luxurious amenities and entertainment options as part of observation tower experiences, such as private clubs, restaurants, and nightclubs.
- **Construction:** Seize construction opportunities by participating in the development and construction of observation towers as iconic landmarks.

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