# Protein-Rich Icelandic Yogurts This Icelandic Dairy Product is Made from Heirloom Skyr Cultures By Katherine Pendrill | Published 2016-07-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skyr-cultures References: [trndmonitor](https://trndmonitor.com/company-spotlight-icelandic-provisions-skyr/) & [icelandicprovisions](http://icelandicprovisions.com/) Icelandic Provisions is selling a range of [protein-rich yogurts](https://www.trendhunter.com/trends/sourmilk) made from Heirloom Skyr Cultures. With a growing number of consumers looking for ways to up their protein intake, this Icelandic dairy product is the perfect solution. Icelandic Provisions sells a range of skyr, which is a Nordic-style yogurt that is rich in protein. The company makes its skyr with Heirloom Skyr Cultures and milk from grass-fed cows, which gives its products an authentic Icelandic flavor. The company also ensures that its products are free from GMOs, gluten, artificial flavors and added sweeteners, in order to offer a more natural yogurt option. Available in traditional Nordic flavors such as Cloudberry, Bilberry and Lingonberry, the creamy yogurt is perfect for those who are looking for a way to [incorporate more protein into their diet](https://www.trendhunter.com/trends/oikos-pro-highprotein). ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 57% | Activity: 83% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Protein-rich Dairy Products:** As consumers continue to prioritize health and wellness, incorporating high-protein options like Icelandic skyr into their diets presents an opportunity for food and beverage companies to meet growing demand. - **Natural and Authentic Ingredients:** By using Heirloom Skyr Cultures and milk from grass-fed cows, there is an opportunity to differentiate products and appeal to consumers looking for more natural and authentic ingredients. - **Free-from Products:** As consumers increasingly prioritize natural and healthy products, offering options that are free from GMOs, gluten, and artificial flavors and sweeteners presents a disruptive innovation opportunity for dairy companies. ### Who This Affects Most - **Dairy Industry:** Protein-rich yogurts made with unique ingredients is a growing trend in the dairy industry, appealing to consumers looking for healthy and flavorful dairy products. - **Health and Wellness Industry:** Products like protein-rich Icelandic yogurts appeal to health-conscious consumers, presenting opportunities for companies in the health and wellness industry to offer similar high-protein options. - **Food and Beverage Industry:** As more consumers prioritize health and wellness when making food choices, incorporating high-protein options like Icelandic skyr presents an opportunity for food and beverage companies to differentiate their product offerings and appeal to a growing market. ## Related on Trend Hunter - [Skyr-Infused Meals](https://www.trendhunter.com/trends/icelandic-provisions-skyr.md) - [Adult-Targeted Icelandic Yogurts](https://www.trendhunter.com/trends/yoplait-skyr.md) - [Free-From High-Protein Yogurts](https://www.trendhunter.com/trends/danone-skyr.md) - [Rich Goat's Milk Yogurts](https://www.trendhunter.com/trends/bergeron-skyr.md) - [Lactose-Free Icelandic-Style Yogurts](https://www.trendhunter.com/trends/lactose-free-skyr.md) - [Thick Plant-Powered Yogurts](https://www.trendhunter.com/trends/skyr-protein-coconut.md) - [Dessert-Themed Skyr Yogurts](https://www.trendhunter.com/trends/icelandic-provisions-salted-caramel-banana.md) - [Artisan-Quality Skyr Yogurts](https://www.trendhunter.com/trends/siggis-rich-and-creamy-skyr-yogurt.md) - [Energizing Skyr Yogurt Snacks](https://www.trendhunter.com/trends/yoplait-skyr-energy.md)