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# Sky-High Dining Experiences
Deliveroo Offers Dining Experience in the Sky in the UK

By Grace Mahas | Published 2019-08-01 | Updated 2019-08-05 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/skyhigh
References: [metro](https://metro.co.uk/2019/07/30/deliveroo-launches-helicopter-dining-experience-in-london-10485928/) & [deliveroo](https://deliveroo.co.uk/?Sefsefsaseea)

For those wishing to enjoy a sky-high view of London, England, while enjoying a meal can now try Deliveroos' helicopter dining experience at 1,000 feet high. The food delivery service has partnered with Charter-A helicopters and will launch the trial experience this August. Guests can enjoy breakfast, lunch, or dinner in mid-air and will depart from Battersea heliport on RooCopter One for a 20-minute sky tour around London.

This intriguing [sky-high dining experience](https://www.trendhunter.com/trends/immersive-dining-experience) is just one of many new marketing initiatives the company has launched. In 2017, Deliveroo offered jet ski deliveries to Bournemouth Beaches. Other brands have also launched [autonomous robots deliveries](https://www.trendhunter.com/trends/uber-eats-and-starship), canoes deliveries, and driverless delivery vehicles, all of which offer customers an interesting experience alongside an ordinary service.

## Trend Insights (Trend Hunter)

- Score: 6.8/10
- Popularity: 96% | Activity: 99% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### Key Themes Behind This Trend

- **Sky-high Dining Experiences:** The trend towards sky-high dining experiences presents opportunities for restaurants to create unique and memorable culinary experiences.
- **Autonomous Robots Deliveries:** The growing trend of autonomous robot deliveries opens up opportunities for companies to improve efficiency and convenience in the delivery industry.
- **Driverless Delivery Vehicles:** The rise of driverless delivery vehicles creates opportunities for logistics companies to streamline their operations and reduce costs.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can capitalize on sky-high dining experiences by offering exclusive culinary experiences to customers.
- **Delivery Services:** The delivery services industry can leverage autonomous robots deliveries to provide faster and more efficient delivery options for their customers.
- **Logistics:** The logistics industry can explore the use of driverless delivery vehicles to optimize their supply chain and improve delivery efficiency.

## Related on Trend Hunter

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