# Airborne Jetpack Advertising The Skydive Dubai/Go Fast! Billboard Features a Flying Man By Sarah Moore | Published 2012-06-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/skydive-dubai-go-fast-billboard References: [gizmag](http://www.gizmag.com/jetpack-billboard-worlds-most-expensive/22917/) & [skydivedubai.ae](http://www.skydivedubai.ae/) Determined to make a larger-than-life advertisement that people on the street would be compelled to stop and look at, the Skydive Dubai/Go Fast! billboard features some [Jetson](https://www.trendhunter.com/trends/jetson-one)-esque jetpack pilots and pyrotechnics. Starting with a fire show, the [interactive ad campaign](https://www.trendhunter.com/trends/outdoor-advertising-campaign) sees a skilled flyer take off from the flaming ground and soar around the billboard for a few minutes -- much to the delight of spectators down below. The two companies claim that their project is the [most expensive billboard](https://www.trendhunter.com/trends/3d-billboards) of all time as it costs about $500 per second to put a jetpack pilot into flight. This claim may be a bit far-fetched, as the pilot is only flying around for a minute, but the futuristic nature of the ad certainly commands attention. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 73% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Interactive Advertising:** Disruptive innovation opportunities include incorporating augmented reality or virtual reality elements into advertising campaigns to captivate audiences. - **Experiential Marketing:** Opportunities include creating immersive brand experiences that engage consumers emotionally and leave a lasting impression. - **Technological Spectacle:** Disruptive innovation opportunities lie in leveraging emerging technologies, such as drone displays or holograms, to create visually stunning advertising displays. ### Industries Being Reshaped - **Advertising:** Disruptive innovation opportunities include exploring unconventional advertising mediums and approaches, such as interactive billboards or guerilla marketing tactics. - **Entertainment:** Opportunities exist to integrate exciting and captivating experiences into entertainment events and attractions, leveraging cutting-edge technology and creative storytelling. - **Aviation:** Disruptive innovation opportunities include exploring the intersection of aviation and marketing, such as aerial displays or aerial brand activations. ## Related on Trend Hunter - [Helicopter-Towed Digital Screens](https://www.trendhunter.com/trends/ninja-gaiden-4.md) - [Ultra-Heavy Billboard Activations](https://www.trendhunter.com/trends/worlds-heaviest-billboard.md) - [Otherworldly Fashion Brand Billboards](https://www.trendhunter.com/trends/vollebak-mars-billboard.md) - [Mixed-Reality Cola Billboards](https://www.trendhunter.com/trends/3d-coca-cola-billboard.md) - [Celebratory 3D Illusion Billboards](https://www.trendhunter.com/trends/adidas-dubai.md) - [Sweating Billboards](https://www.trendhunter.com/trends/sweating-billboard.md) - [Deserted Island Billboards](https://www.trendhunter.com/trends/silk-spice1.md) - [Athletic Apparel Interactive Billboards](https://www.trendhunter.com/trends/shoplift-campaign.md) - [Flame-Grilled Billboards](https://www.trendhunter.com/trends/flame-grilled-billboard.md)