# Streaming-Focused Film Partnerships Skydance Media Signs Multi-Year Movie Deal With Apple By Niko Pajkovic | Published 2022-01-25 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/skydance-media References: [deadline](https://deadline.com/2022/01/skydance-media-apple-multi-year-live-action-film-slate-partnership-1234917206/) American production company [Skydance Media](https://www.trendhunter.com/trends/marvel-1943) has officially signed a multi-year partnership deal with [Apple](https://www.trendhunter.com/trends/sonos-and-apple-music) to develop and produce a yearly slate of live-action films that will be released via the [Apple Original Films](https://www.trendhunter.com/trends/apple-and-spike-jonze) label. In addition, the new movies will be purposefully targeted towards a global audience, further expanding Apple's media presence around the world. The new partnership includes a number of notable upcoming titles. For example, a standout film included in the deal is 'The Greatest Beer Run Ever,' a follow-up to the Best Picture Oscar-winning Green Book, which will star Russel Crowe and Zac Efron. Meanwhile, the film 'Ghost,' which is set to star Chris Evans and Ana de Armas, has just entered production. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 16% | Activity: 19% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia) ## Key Themes ### What Makes This Trend Stand Out - **Streaming-first Production Deals:** Opportunity for production companies to strike exclusive partnerships with streaming platforms, developing and producing original content for a global audience. - **Global-focused Film Production:** An opportunity for film industry players to produce movies for a global audience and cater to international markets to grow presence digitally. - **Star-packed Project Partnerships:** An opportunity for film production companies to generate hype and create additional buzz around their projects through high-profile actor connections. ### Sectors Adopting This - **Film Production:** Film production companies can cater to streaming companies and target global audiences, striking streaming-first production deals with leading platforms, particularly Apple Original Films. - **Streaming Services:** Opportunity for streaming services to partner with production houses and produce high-quality content that appeals to a global audience. - **Film Distribution:** An opportunity for film distributors to expand globally by showcasing films produced for an international audience via streaming services. ## Related on Trend Hunter - [Tech Brand-Backed Films](https://www.trendhunter.com/trends/beyond-the-fantasy.md) - [Video Podcast Expansion](https://www.trendhunter.com/trends/netflix-and-iheartmedia.md) - [Entertainment Industry Expansions](https://www.trendhunter.com/trends/starbucks-studio.md) - [Spatial Audio Brand Partnerships](https://www.trendhunter.com/trends/sonos-and-apple-music.md) - [Cable Subscription Streaming Updates](https://www.trendhunter.com/trends/comcast-xfinity.md) - [AI-Powered Streaming Services](https://www.trendhunter.com/trends/sky-mexico.md) - [Game Development Brand Acquisitions](https://www.trendhunter.com/trends/spry-fox-1.md) - [Fitness Platform Partnerships](https://www.trendhunter.com/trends/apple-fitness-and-strava.md) - [Tech Sports Advertising Networks](https://www.trendhunter.com/trends/apple-and-mls.md)