# Epic Close-Upvertising The Sky HDTV Campaign Doesn't Miss Any Details By Luisa Amanda Gomes | Published 2010-04-21 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sky-hdtv-campaign References: [advertlover](http://advertlover.com/node/4474) & [adsoftheworld](http://adsoftheworld.com/media/print/sky_jack) According to the Sky HDTV campaign, Sky HDTV offers the best in high-definition television. Sky was able to catch such minute details as the lettuce caught between Jack Nicholson's teeth and a buzzing fly grazing the rose bud in Marlon Brando's lapel. The caption from the ads say, "There's more to watch in HDTV. SKY." After looking at these Sky HDTV campaign images for iconic movies like 'Rocky,' 'The Shining,' and 'The Godfather,' it's hard to not have the same opinion. Doesn't it make you curious what other details were left behind in some of your favorite movies? ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 58% | Activity: 39% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Hyper-detailed Advertising:** Businesses can capitalize on trends in ultra close-up, high-definition advertising to showcase a previously unseen level of detail. - **Obsessive Attention to Detail in Filmmaking:** The Sky HDTV campaign highlights the potential for a trend towards filmmakers paying obsessive attention to minute details in their movies for the purposes of HD display. - **Increased Demand for High-definition Displays:** As advertising campaigns like Sky HDTV bring even the most minor details to the forefront, consumers may begin to demand even higher quality displays and visual media experiences. ### Who This Affects Most - **Advertising:** Advertising agencies can capitalize on the trend towards ultra high-definition, close-up advertising by creating innovative campaigns with previously unseen levels of detail. - **Film:** The trend towards hyper-detailed visuals in advertising may spill over into filmmaking, leading to an increase in obsessively detailed cinematography that shines in HD. - **Consumer Electronics:** As consumers become more accustomed to ultra-detailed advertising campaigns and visuals, they may begin to demand even higher quality displays and visual media experiences, potentially driving innovation in the consumer electronics industry. ## Related on Trend Hunter - [Hard-To-Read Health Campaigns](https://www.trendhunter.com/trends/specsavers-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Cinematic Condiment Campaigns](https://www.trendhunter.com/trends/national-advertising-campaign.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Cinematic GenAI Campaigns](https://www.trendhunter.com/trends/the-knowit-alls.md) - [Poeticized Luxury Fashion Campaigns](https://www.trendhunter.com/trends/salute-the-detail.md) - [House Party-Themed Campaigns](https://www.trendhunter.com/trends/hiders-keepers.md) - [History-Centric Advertisements](https://www.trendhunter.com/trends/royal-ontario-museum.md)