# Golden Reality TV Stars The Sky+HD Campaign Stars a Topless Kelly Osbourne By Meghan Young | Published 2010-10-30 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sky-hd-campaign1 References: [adrants](http://www.adrants.com/2010/10/skinny-kelly-osbourne-painted.php) & [sky](http://www.sky.com/shop/high-definition/home/) Inspired by the James Bond film 'Goldfinger,' the Sky+HD campaign stars golden girl Kelly Osbourne. Proudly showing off her new slim figure, Osbourne seems more than happy baring almost-all for the racy yet classy photoshoot. Photographed by Andi Southam, Kelly Osbourne is virtually unrecognizable in the Sky+HD campaign. Not only is it because she is painted head to toe in [metallic gold](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela), but her signature platinum coif is also missing. Happy with her decision to be part of this campaign, Osbourne states, "Since my weight loss I'm a lot more body confident in front of the camera. It's not just celebration for Sky+HD, but for me too." ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 62% | Activity: 75% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Body-positive Marketing:** Opportunities for brands to feature diverse body types in advertising campaigns, promoting body confidence and inclusivity. - **Celebrity Endorsements:** The use of well-known personalities to promote brands and products, creating buzz and driving consumer interest. - **Creative Photoshoots:** Innovative and visually stunning advertising campaigns that capture attention and stand out from the competition. ### Industries Being Reshaped - **Fashion:** Disruptive innovation opportunity: Utilizing body-positive marketing strategies to showcase a wider range of sizes and shapes in clothing advertisements. - **Fitness and Health:** Disruptive innovation opportunity: Partnering with celebrities who have undergone personal transformations to endorse fitness and wellness products or services. - **Photography and Advertising:** Disruptive innovation opportunity: Pushing the boundaries of traditional advertising photoshoots by integrating unique concepts and artistic approaches. ## Related on Trend Hunter - [India-Based Hair Campaigns](https://www.trendhunter.com/trends/streax.md) - [Celebrity Padded Shapewear Campaigns](https://www.trendhunter.com/trends/ultimate-butt.md) - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Reality TV Cosmetic Campaigns](https://www.trendhunter.com/trends/it-cosmetics-keep-it-real-campaign.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Glitz-Inspired Haircare Campaigns](https://www.trendhunter.com/trends/give-gloss-campaign.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Celebrity-Starring Skincare Ads](https://www.trendhunter.com/trends/peter-thomas-roth-1.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md)