# Hotel Gym Upgrading Projects Matrix Fitness Delivers Gym Equipment to the Sky Gym By Kalin Ned | Published 2026-05-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sky-gym References: [facebook](https://www.facebook.com/MatrixFitnessUK/photos/were-proud-to-see-our-installation-at-the-sky-gym-at-shangri-la-the-shard-london/1496461939148741/)  [Matrix Fitness](https://www.trendhunter.com/trends/hurlingham-club) supplied the cardio and strength equipment for the recently refurbished Sky Gym at the Shangri-La the Shard, London. This fitness space is located 52 floors above the city and, thus, offers breathtaking panoramic views to those working out. For the Sky Gym, Matrix Fitness contributed the Endurance Touch and Touch XL Console cardio machines featuring immersive applications, entertainment options, and programmed workouts such as Sprint8, alongside the Ultra Series and Versa Series for [strength training](https://www.trendhunter.com/trends/smart-strength-series), the latter of which uses advanced biomechanics to create smooth and natural movement patterns. Matrix Fitness also delivered careful attention to detail by including personalized branding on upholstery, dumbbells, and console screens. Furthermore, the [compact footprint of the Sky Gym](https://www.trendhunter.com/trends/ritfit-m3) space and Matrix's equipment was cleverly designed to feel fresh and engaging. Image Credit: Matrix Fitness ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 35% | Activity: 39% | Freshness: 77% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Immersive Cardio Experiences:** High-rise gyms integrating entertainment-rich consoles and immersive workout apps create opportunities for location-specific content and sensor-driven engagement models. - **Personalized Equipment Branding:** Custom upholstery, branded dumbbells, and individualized console interfaces enable novel revenue streams through venue-specific merchandising and guest personalization. - **Space-efficient Fitness Design:** Compact machines engineered for smooth biomechanics open possibilities for modular, multi-function layouts that maximize utility in limited-footprint luxury settings. ### Where This Applies - **Hospitality:** Luxury hotels offering panoramic workout spaces can differentiate guest experiences and monetize bespoke fitness amenities as part of premium stays. - **Commercial Gym Operators:** Boutique and city-center gyms facing spatial constraints may adopt integrated consoles and compact strength systems to enhance member retention and tiered offerings. - **Fitness Equipment Manufacturers:** Vendors producing biomechanics-focused strength gear and immersive cardio consoles stand to disrupt traditional product lines through customizable, space-optimised solutions. ## Related on Trend Hunter - [University Gym Facility Refurbishments](https://www.trendhunter.com/trends/university-of-liverpool.md) - [Community-Oriented Wellness Spaces](https://www.trendhunter.com/trends/basic-space-1.md) - [Modern Luxury Cardio Lines](https://www.trendhunter.com/trends/matrix-fitness.md) - [Moody Hybrid Fitness Venues](https://www.trendhunter.com/trends/padel-studios.md) - [MMA-Inspired Gym Expansions](https://www.trendhunter.com/trends/ufc-gym.md) - [All-New Fitness-Focused Business Suites](https://www.trendhunter.com/trends/business-suite.md) - [Modular Smart Gyms](https://www.trendhunter.com/trends/fittransformer.md) - [Immersive Fitness Apps](https://www.trendhunter.com/trends/gym-spatial.md) - [Repurposed Workplace Training Hubs](https://www.trendhunter.com/trends/anytime-fitness.md)