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# Fully-Integrated Smart TVs
Sky Launches its Own Full-Service Smart TV Called 'Sky Glass'

By Niko Pajkovic | Published 2021-10-12 | Tech
Source: Trend Hunter, https://www.trendhunter.com/trends/sky-glass
References: [v-net](https://www.v-net.tv/2021/10/07/sky-launches-its-own-smart-tv-accelerating-the-convergence-of-content-and-ce-technology/) & [sky](https://www.sky.com/)

British broadcaster and telecommunications company Sky has unveiled the concept for 'Sky Glass,' a satellite-free, full-service [smart TV](https://www.trendhunter.com/trends/google-tvs). Of course, the new TV will come with the Sky platform built-in, providing users with a fully integrated streaming system.

The 'Sky Glass' will be offered in three sizes -- 43-inch, 55-inch, and 65-inch models. Users can expect top-notch specs, including a [4K Ultra HD Quantum Dot screen](https://www.trendhunter.com/trends/samsung-115inch-neo-qled-qn90f) with 10-bit HDR, meaning the TV can support HDR10, HLG, and Dolby Vision. Other features include '360° Dolby Atmos' sound, voice command technology, and '[Glance Motion Technology](https://www.trendhunter.com/trends/amazon-fire-tv-range)' -- an interesting innovation that is used to wake up the TV when users look at it.

"Built on over 30 years of understanding what our customers want, this is a TV that only Sky could make. We believe this is the smartest TV available and that customers will love it," said Dana Strong, Group Chief Executive at Sky.

Image Credit: Sky

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 49% | Activity: 70% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Multimedia](https://www.trendhunter.com/multimedia)

## Key Themes

### Key Themes Behind This Trend

- **Full-service Smart Tvs:** The integration of streaming, voice command, and wake-up technology is disrupting traditional TV viewing experiences.
- **Quantum Dot Screens:** The use of quantum dot technology in TV screens is revolutionizing image quality and color accuracy.
- **360° Audio Technology:** The integration of 360° audio technology in smart TVs is creating immersive viewing experiences for consumers.

### Where This Applies

- **Consumer Electronics:** The smart TV market presents opportunities for companies to incorporate innovative technologies and features.
- **Streaming Services:** The integration of streaming services in smart TVs can increase customer engagement and loyalty.
- **Home Automation:** The integration of voice command technology in smart TVs is promoting the advancement of home automation systems.

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- [Streaming-Targeted Smart TVs](https://www.trendhunter.com/trends/tivo-smart-tvs.md)
- [AI-Powered Smart TVs](https://www.trendhunter.com/trends/copilot-ai-for-tvs.md)
- [Outdoor-Centric Smart Televisions](https://www.trendhunter.com/trends/terrace-full-sun.md)
