# Greyscale Bedhead Editorials The Sky Ferreira i-D Photoshoot has a Rock Star Edge By Meghan Young | Published 2014-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sky-ferreira-id References: [fashiongonerogue](http://www.fashiongonerogue.com/sky-ferreira-keeps-cool-d-photo-shoot/) & [i-d.vice](http://i-d.vice.com/en_gb/) The Sky Ferreira i-D editorial is shot entirely in black and white, which gives the matching wardrobe an extra bit of edge. The [pop star](https://www.trendhunter.com/trends/pour-homme-and-neighborhood) happens to be channeling her inner rock star in the studio photoshoot. Yet she can also be likened to a young Helena Bonham Carter with her choppy black hair, big deep-set eyes and sullen expressions. Shot by photographer Jai Odel, the Sky Ferreira i-D editorial appears in the summer 2014 issue of the British publication. Styled by Britt McCame, she is clad in [studded leather jackets](https://www.trendhunter.com/trends/the-october-collection), fluffy white sweaters and and satiny suspender skirts. The carefree outfits were perfected with understated beauty courtesy of hair stylist Kayla MiChele of [Atelier Management](https://www.trendhunter.com/trends/myieva-platform) and makeup artist Kanako Takase. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 45% | Activity: 1% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Black-and-white Fashion:** Disruptive innovation opportunity: Develop a sustainable and eco-friendly line of black-and-white clothing that appeals to fashion-forward consumers. - **Retro Rock Star Style:** Disruptive innovation opportunity: Create a subscription-based online platform that offers personalized stylists who curate retro rock star-inspired looks for customers. - **Alternative Beauty Aesthetics:** Disruptive innovation opportunity: Launch a beauty brand that embraces unconventional beauty standards and encourages self-expression through unique makeup looks. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Develop an AI-powered virtual fashion assistant that helps users discover and purchase trendsetting black-and-white fashion items. - **Photography:** Disruptive innovation opportunity: Build a peer-to-peer online platform that connects photographers specializing in black-and-white editorial photography with clients seeking unique visual content. - **Beauty:** Disruptive innovation opportunity: Introduce a direct-to-consumer skincare line that focuses on minimalist, all-natural products, catering to the growing demand for alternative beauty aesthetics. ## Related on Trend Hunter - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Artful Camo Fashion](https://www.trendhunter.com/trends/skylrk-camo.md) - [Grayscale Fashion Dolls](https://www.trendhunter.com/trends/shadow-high.md) - [Musical Haircare Campaigns](https://www.trendhunter.com/trends/acidic-bonding-concentrate.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Sportwear Celebrity Fusion Tease](https://www.trendhunter.com/trends/skylrk-x-adidas.md)