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# Modern Material Girl Captures
The Sky Ferreira for V Magazine Shoot Takes Inspiration From Madonna

By Jana Pijak | Published 2012-01-17 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/sky-ferreira-for-v-magazine
References: [vmagazine](http://www.vmagazine.com/2012/01/whos-that-girl-2/) & [pinkisthenewblog](http://www.pinkisthenewblog.com/2012/01/sky-ferreira-poses-as-madonna-for-v-magazine/)

The latest Sky Ferreira for V Magazine editorial takes fashion cues from music superstar Madonna. The editorial, captured by famed photographer Mario Testino, pays homage to the material girl with [retro-infused imagery](https://www.trendhunter.com/trends/throwback-collection) that is dynamic and memorable.

Sky poses provocatively, channeling Madge's earlier days of Marilyn Monroe-inspired locks and lace-clad styles. The model wears a multitude of statement ensembles synonymous with the pop queen including cross accessories, leather looks and studded stage-worthy styles. This stunning editorial doesn't disappoint proving the mega-star's prevalence in fashion today.

The eye-catching shoot pays tribute to a superstar as well as showcasing a sea of desirable pieces that are [fashion-forward while referencing the past](https://www.trendhunter.com/trends/prefall-2026-collection). The V Magazine spread is sure to have fans in awe of this pop-infused revival.

Image Credit: Mario Testino

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 77% | Activity: 73% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### What's Driving This Trend

- **Madonna-inspired Fashion:** There is an opportunity for fashion designers to create collections that pay homage to Madonna's iconic style.
- **Retro-infused Imagery:** There is an opportunity for photographers and art directors to create visually dynamic content using throwback aesthetics.
- **Pop-infused Revivals:** There is an opportunity for brands to reference pop culture icons in their marketing campaigns to captivate audiences and increase brand awareness.

### Who This Affects Most

- **Fashion:** Fashion designers can create collections inspired by Madonna's iconic looks, incorporating modern twists for a contemporary audience.
- **Photography:** Photographers and art directors can create visually dynamic content using throwback aesthetics to capture the nostalgia of past eras.
- **Marketing:** Brands can reference pop culture icons in their marketing campaigns to tap into a sense of nostalgia and emotional connection with audiences.

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