# Nightmare-Inducing Pillows Skwaks Pillow Creations Encourage Opposite of Sweet Dreams By Jacqueline Parrish | Published 2009-09-25 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/skwaks-pillow-creations References: [vinyl-toys](http://www.vinyl-toys.com/skwak-and-flying-fortress-release-of-new-models-of-graphic-pillows/) & [skwak](http://www.skwak.com/) Skwaks pillow creations come from leading graphic design company Skwak that specializes in custom graphics for everything from t-shirts to [iPhone](https://www.trendhunter.com/trends/smiski) accessories. The latest Skwaks pillow creations are dubiously inspired by the opposite of sweet dreams--they encourage you to have dirty dreams. With [creepy, ghoulish cartoons](https://www.trendhunter.com/trends/vlad-frank-midnight-mischief), these cutesy Skwaks pillow creations may not have anyone thinking dirty, but I imagine they will incur a few nightmares. **Implications** - Many consumers are entertained and amused by products that are contrastive to the stereotypical characteristics or attributes of which they should be. Such products appeal to a clientele who relishes in eccentricity and quirkiness. Companies and businesses will benefit by producing backward products because they will be more likely to capture the attention of consumers than those that exhibit standard characteristics. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 13% | Activity: 92% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Why This Trend Is Growing - **Eccentric Pillows:** The trend of eccentric pillows, like Skwaks pillow creations, appeals to consumers who enjoy products that defy stereotypes, creating opportunities for companies to capitalize on quirkiness. - **Contrastive Designs:** Contrasting designs, such as the ghoulish cartoons on Skwaks pillow creations, captivate consumers who seek unconventional and surprising products, opening avenues for disruptive innovation in the design industry. - **Nightmare-inspired Decor:** The rise of nightmare-inspired decor, exemplified by Skwaks pillow creations, taps into the fascination with the macabre and offers businesses an opportunity to provide unconventional home accessories and furnishings. ### Industries Being Reshaped - **Graphic Design:** The graphic design industry can explore the creation of eccentric and contrastive designs, like those found on Skwaks pillow creations, to cater to consumers looking for unique and unconventional products. - **Home Decor:** The home decor industry can embrace the trend of nightmare-inspired decor, as seen in Skwaks pillow creations, to offer a range of unconventional and captivating furnishings that appeal to consumers seeking distinctive and edgy designs. - **Retail:** The retail industry can leverage the demand for eccentric and contrastive products, including Skwaks pillow creations, to attract customers with a penchant for quirky and unexpected items, creating disruptive innovation opportunities. ## Related on Trend Hunter - [Comforting Pillow Lines](https://www.trendhunter.com/trends/comforting-pillow.md) - [Creature-Inspired Home Good Lines](https://www.trendhunter.com/trends/charles-jeffreys-loverboy.md) - [Crinkle-Cut Fry-Themed Body Pillows](https://www.trendhunter.com/trends/crinkle-cut-cuddler.md) - [Miniature Memory Foam Pillows](https://www.trendhunter.com/trends/mini-easy-breather-memory-foam-pillow.md) - [Hygiene Improving Pillowcases](https://www.trendhunter.com/trends/dreema.md) - [Adaptive Ergonomic Bed Pillows](https://www.trendhunter.com/trends/ostrichpillow-bed-pillow.md) - [Cheeky Self-Care Pillows](https://www.trendhunter.com/trends/do-not-disturb-decor.md) - [Weighted Knot Pillows](https://www.trendhunter.com/trends/hugget.md) - [Witty Plushie Toys](https://www.trendhunter.com/trends/punchkins-are-punny-collectibles.md)