# Hova-Branded Headphones The Skullcandy Roc Nation Aviator Teams Up with Jay-Z By Zoe Badley | Published 2010-05-16 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/skullcandy-roc-nation-aviator References: [buzz-beast](http://www.buzz-beast.com/2010/05/skullcandy-x-roc-nation-aviator-headphones.html#more-7228) & [skullcandy](http://www.skullcandy.com/rocnation) As if [Skullcandy](https://www.trendhunter.com/trends/skullcandy-crusher-anc-2-wireless-headphones) headphones could get any better, they have now teamed up with Shawn “Jay-Z” Carter’s entertainment company Roc Nation to create the Skullcandy Roc Nation Aviator. Not only are these babies sweet to look at, but they’re designed to “redefine the music listening experience.” The Skullcandy Roc Nation Aviator features platinum sound performance, foam ear cushions, tangle-free cables and are made from aluminum, stainless steel and polycarbonate. The spring hinges are also aviatar-inspired to give it a badass finishing touch. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 35% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Why This Trend Is Growing - **Collaborative Headphone Partnerships:** Innovative headphone collaborations are creating new and exciting products. - **Personalized Listening Experience:** Headphone companies are creating customized listening experiences for consumers through innovative design and technology. - **Premium Audio Performance:** Headphone companies are pushing the limit of audio performance to provide consumers with the best possible listening experience. ### Industries Being Reshaped - **Consumer Electronics:** Companies in the consumer electronics industry are constantly innovating to create new and exciting audio products. - **Music Streaming Services:** Streaming services are working with headphone companies to create customized listening experiences for their customers. - **Entertainment:** Collaborations between entertainment companies and headphone manufacturers are creating new opportunities for innovative products and marketing strategies. ## Related on Trend Hunter - [Accessible Audiophile Headphones](https://www.trendhunter.com/trends/skullcandy-crusher-anc-2-wireless-headphones.md) - [Ultra Luxury Joint Headphones](https://www.trendhunter.com/trends/jeweled-design.md) - [Beer Brand Earbuds](https://www.trendhunter.com/trends/skullcandy-x-budweiser.md) - [Glowing Equality-Promoting Headphones](https://www.trendhunter.com/trends/inequality-crusher.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Minimalist Collaboration Headphones](https://www.trendhunter.com/trends/aiaiai-x-brain-dead-tracks-headphones.md) - [Collaborative Technical Headphone Models](https://www.trendhunter.com/trends/aiaiai-x-hiddenny-headphones.md) - [Haute Diamond-Studded Headphones](https://www.trendhunter.com/trends/loewe-and-jacob-co.md) - [Rapper-Designed Earbuds](https://www.trendhunter.com/trends/zne-01.md)