# Rapper-backed Hard Seltzers SKRT Hard Seltzer by Post Malone Debuts in Quebec By Grace Mahas | Published 2023-07-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/skrt-hard-seltzer References: [skrt](https://skrt.com/)  SKRT Hard Seltzer is a unique collection of hard seltzers influenced by the artists, creators, and influencers who shape our contemporary culture. Crafted in Quebec and owned by music mogul Dre London and musical icon [Post Malone](https://www.trendhunter.com/trends/pieter-post), SKRT offers a drink that goes beyond your average seltzer. With a moderate 5% alcohol content and only 110 calories per can, it provides a guilt-free option for those looking for a refreshing and flavorful beverage. The lineup includes four remarkable flavors - Black Cherry, Peach, Lemon Lime, and Grape - each with its own distinct profile. SKRT has experienced success in the U.S. and is now expanding to Canada, with exclusive availability in Quebec at major grocery stores like [IGA](https://www.trendhunter.com/trends/fruit-pure-snacks) and [Metro](https://www.trendhunter.com/trends/sicilian-salt). This expansion demonstrates the business implication of tapping into popular culture and catering to the growing demand for healthier alcoholic options in the market. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 55% | Activity: 70% | Freshness: 16% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Artist-influenced Beverages:** Creating beverages that are influenced by popular artists and influencers allows for unique and engaging products that resonate with consumers. - **Low-calorie Alcoholic Drinks:** Developing low-calorie alcoholic beverages provides a guilt-free and healthier option for consumers looking for delicious and refreshing drinks without compromising on taste or experience. - **Expanding Market for Healthier Alcoholic Options:** The increasing demand for healthier alcoholic options presents an opportunity for businesses to tap into this market and cater to consumer preferences while staying relevant. ### Sectors Adopting This - **Beverage Industry:** The beverage industry can explore collaborations with artists and influencers to create unique and captivating products that appeal to a wide consumer base. - **Alcohol Industry:** The alcohol industry can capitalize on the trend of low-calorie alcoholic drinks by developing innovative products that offer healthier options without compromising on flavor or quality. - **Grocery Retail Industry:** The grocery retail industry can benefit from the expanding market for healthier alcoholic options by stocking a variety of choices and catering to the increasing demand for these products. ## Related on Trend Hunter - [Hard Maple Seltzers](https://www.trendhunter.com/trends/hard-maple-seltzer.md) - [Indulgent Vodka Seltzers](https://www.trendhunter.com/trends/play-hard-seltzers.md) - [Reality TV-Themed Seltzers](https://www.trendhunter.com/trends/juicy-shore.md) - [Socialite-Approved Canned Cocktails](https://www.trendhunter.com/trends/canned-vodka-soda.md) - [Soda-Inspired Alcoholic Refreshments](https://www.trendhunter.com/trends/svns-hard-7up.md) - [Lemonade-Flavored Seltzers](https://www.trendhunter.com/trends/white-claw-refrshr.md) - [Rapper-Collaborative Cocktails](https://www.trendhunter.com/trends/the-hardscatto.md) - [Smoothie-Spiked Hard Seltzers](https://www.trendhunter.com/trends/smoothie-hard-seltzer.md) - [Culturally Inspired Canned Cocktails](https://www.trendhunter.com/trends/phreshly.md)